INTRODUCTION

 

The ability to attract the public using different array of communication medium today is the main factor of the new media communication. One of the major areas in creating a successful content is the creation of Digital Content. The digital content is portrayed in different communication medium in the form of animation, gamification and interactive media. 

 

The New Media program is based upon the foundation of exploring the medium of animation, gamification and interactive media in creating digital content. This program encourages the students to emphasize areas in animation, gamification and interactive media to be used in creating different platforms of digital content creation.

 

The program explores and focuses on the different time-based media, storytelling, content creation along with other emerging technologies used in the animation, games and mobile industry.

 

Students will be exposed to the various theories in animation and games and to be applied into the practical aspects in creating the different platform of digital content creation.

 

 

PROGRAMME DETAILS

 

This three (3) year programme encourages students to explore the creation of digital content through the medium of animation, games and interactive media. Its emphasis is also on the creative and practical skills upon the reflection of  learning the theoretical aspect as transferring it unto the practical aspect in creating various final products. The courses are designed to equip the students with fundamentals in visualizing their idea into a final product through various forms in relating to the expansion of the digital realm.

 

 

COURSES OFFERED

 

  • PRINCIPLES OF ANIMATED CONTENT
  • PRINCIPLES OF MEDIA PSYCOLOGY
  • CRITICAL THINKING
  • INTRODUCTION TO NEW MEDIA STUDIES
  • CONTEMPORARY ISSUES IN NEW MEDIA
  • PRINCIPLES OF GAME CONTENT
  • STORYTELLING IN CREATIVE MEDIA
  • CREATIVE DIGITAL PHOTOGRAPHY
  • BUSINESS AND MARKETING PLAN
  • ANIMATION PRODUCTION
  • CREATIVE DRAWING FOR ANIMATION
  • AUDIO DESIGN AND EFFECTS
  • SCRIPT WRITING FOR ANIMATION AND GAMES
  • CREATIVE CONTENT DEVELOPMENT I
  • BASIC MODELLING AND CHARACTERIZATION
  • INTEGRATED MARKETING COMMUNICATION
  • NEW MEDIA CULTURE
  • CREATIVE CONTENT DEVELOPMENT II
  • MERCHANDISING AND GLOBAL DISTRIBUTION

 

 

STUDY PLAN

SEMESTER 1

 

  • CO-CURRICULUM I
  • ISLAM AND ASIAN CIVILIZATION
  • PRINCIPLES OF TRANSLATION
  • PRINCIPLES OF ENTREPRENEURSHIP
  • EFFECTIVE SPEAKING
  • PRINCIPLES OF MEDIA PSYCOLOGY
  • CRITICAL THINKING
  • PRINCIPLES OF ANIMATED CONTENT
  • INTRODUCTION TO NEW MEDIA STUDIES

 

 

SEMESTER 2

 

  • CO-CURRICULUM II
  • ENGLISH FOR CRITICAL ACADEMIC READING
  • GRAPHIC AND CREATIVE DESIGN
  • CONTEMPORARY ISSUES IN NEW MEDIA
  • PRINCIPLES OF GAME CONTENT
  • STORYTELLING IN CREATIVE MEDIA
  • CREATIVE DIGITAL PHOTOGRAPHY
  • BUSINESS AND MARKETING PLAN

 

 

SEMESTER 3

 

  • THIRD LANGUAGE I
  • CO-CURRICULUM III
  • ENGLISH FOR REPORT WRITING
  • MALAYSIAN HISTORY
  • COMMUNICATION THEORY
  • COMMUNICATION AND RESEARCH METHODS
  • ANIMATION PRODUCTION
  • CREATIVE DRAWING FOR ANIMATION
  • AUDIO DESIGN AND EFFECTS

 

 

SEMESTER 4

 

  • THIRD LANGUAGE II
  • SCIENTIFIC TECHNIQUES IN COMMUNICATION RESEARCH
  • SCRIPT WRITING FOR ANIMATION AND GAMES
  • CREATIVE CONTENT DEVELOPMENT I
  • BASIC MODELLING AND CHARACTERIZATION
  • INTEGRATED MARKETING COMMUNICATION
  • NEW MEDIA CULTURE

 

 

SEMESTER 5

 

  • THIRD LANGUAGE III
  • MEDIA LAW, REGULATION AND ETHICS
  • ACADEMIC WRITING
  • E-COMMERCE
  • NEW VENTURE CREATION
  • CREATIVE CONTENT DEVELOPMENT II
  • MERCHANDISING AND GLOBAL DISTRIBUTION

 

SEMESTER 6

 

  • PRACTICAL TRAINING

 

SEMESTER 1 STUDENT ANIMATION

 

3D Animation Showcase Walk-through.

3D Animation Showcase Character Animation