Introduction

The Public Relations (PR) programme started in 1972. The outcome of this programme focuses on producing public relations professionals and practitioners who are passionate, knowledgable and able to contribute to the PR industry and the country. The programme is affiliated with the Institute of Public Relations Malaysia through its IPRMSA-UiTM chapter.

Furthermore, networking and linkages are developed with most of the key industry players, government agencies such as Shell, ExxonMobil, MATRADE, PNB, Petronas, Eric Pringles, Ogilvy PR and many more.

Programme Details

This programme is designed to equip graduates with both theoretical and practical aspects of public relations.  The ultimate aim of public relations is to present organisations in the best light possible.  This requires special skills in the area of research, managerial, persuasive communication, strategic planning and writing.


Courses Offered

Principles of Public Relations
Writing for Public Relations
Public Relations in Government & Politics
Corporate Public Relations
Publicity & Events Management
International Public Relations
Public Relations Counselling
Financial in Public Relations
Persuasion, Public opinion and Propaganda
Public Relations and Social Media

                                                                                                                                                                                                                                                                             

Study Plan

SEMESTER 1


CO-CURRICULUM I
ISLAMIC AND ASIAN CIVILIZATION
PSYCHOLOGY
INTRODUCTION TO COMMUNICATION AND MEDIA STUDIES
NEWS WRITING AND REPORTING
DIGITAL PHOTO COMMUNICATION
MARKETING COMMUNICATION
EFFECTIVE SPEAKING

                                                                                         

 

SEMESTER 2


CO-CURRICULUM II
ENGLISH FOR ACADEMIC READING
PRINCIPLES OF TRANSLATION
COMMUNICATION THEORY
PSYCHOLOGY
GRAPHIC AND CREATIVE DESIGN
PRINCIPLES OF PUBLIC RELATIONS
INTRODUCTION TO HUMAN RESOURCE MANAGEMENT

                                                                                 

 

SEMESTER 3


THIRD LANGUAGE I
CO-CURRICULUM III
ENGLISH FOR ACADEMIC WRITING
MALAYSIAN HISTORY
MEDIA LAW, REGULATION AND ETHICS
PERSUASION, PUBLIC OPINION AND PROPAGANDA
WRITING FOR PUBLIC RELATIONS
PUBLIC RELATIONS IN GOVERNMENT AND POLITICS
PERSONAL DEVELOPMENT AND ETHICS

                                                                                                                                                                                               

 

SEMESTER 4


THIRD LANGUAGE II
COMMUNICATION RESEARCH METHODS
QUANTITATIVE DATA ANALYSIS IN COMMUNICATION RESEARCH
CORPORATE PUBLIC RELATIONS
FINANCIAL PUBLIC RELATIONS
PUBLICITY AND EVENT MANAGEMENT
PUBLIC RELATIONS AND SOCIAL MEDIA

                                                     

 

SEMESTER 5


THIRD LANGUAGE III
ENTREPRENEURSHIP
MASS MEDIA AND SOCIETY
ASIAN POLITICS
ACADEMIC WRITING
PUBLIC RELATIONS COUNSELLING PROJECT
INTERNATIONAL PUBLIC RELATIONS

 

SEMESTER 6

PRACTICAL TRAINING

 

Graduates can look forward to work as Public Relations Officer, Corporate Communication Executive, Media Relations Officer and Information Officer.  They can also choose to work in public relations agencies as consultants or in multinational companies, non-profit organisations and government sector.

 

BORANG MUATURUN 

Internship Placement Request Form

Muaturun

 

SENARAI KURSUS 

MC242

MC242 - Lepasan MC 110