Baby Anusha Nur Mohamed Thaheer
Position:
Senior Lecturer
Phone:
03-55444865
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Miscellaneous Information:

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Qualification and Granting Institution:

1) Master of Mass Communication, Universiti Teknologi MARA (UiTM), Shah Alam

2) Bachelor of Administrative Science, Universiti Teknologi MARA (UiTM), Shah Alam

3) Diploma in Public Administration, Universiti Teknologi MARA (UiTM), Shah Alam

 

Current Academic Responsibilities: Lecturing courses in Public Relations such as: International Public Relations, New Media Technologies for Public Relations, Mass Media and Societies.

Research Interest and Projects: Any area of Public Relations and New Media Technologies

Presented paper:

1) Factors Influencing voters decision-making in their selection of election candidates in Kedah – Conference on Media and Society (C-MAS 2012) Universiti Malaysia Sarawak (UNIMAS)

2) Factors influencing voters decision making in their selection of election candidates: A survey among voters in three Parliamentary constituencies in Kedah – AMIC Conference (2012) Hotel Concored, Shah Alam.

3) Impak Visual Kemerdekaan ke atas Kognitif Golongan Belia: Satu Kajian ke atas belia di Shah Alam, Selangor – Seminar Kebangsaan Pembentukan Malaysia (2011) Universiti Teknologi Mara (UiTM) Cawangan Sabah.

 

Major recent publications:

Journal Article:

1) An Analysis on ASEAN Print Media Coverage: A Case Study on the Phenomenon of Strife between Malaysia and Indonesia, INTERNATIONAL JOURNAL OF HUMANITIES AND SOCIAL SCIENCE, Journal 2(23), 100 – 112, 2012, ISBN/ISSN: 2220-8488 (P) 2221-0989 (O).

Proceedings Paper:

1) The Controversy of Pendet Dance: Media Agenda or Political Agenda. In Proceedings of Seminar Media dan Isu Serantau (2012), Kementerian Penerangan dan UiTM

2) An Analysis of ASEAN Print Media Coverage: A Case Study on The Phenomenon of Strife Between Malaysia and Indonesia. In Proceedings of Seminar Media dan Isu Serantau (2012), SSIG dan UiTM (2012)

3) Factors Influencing Voters Decision-Making in Their Selection of Election Candidates in Kedah. In proceedings of Conference on Media and Society (C-MAS 2012), Universiti Malaysia Sarawak (UNIMAS).

4) Factors Influencing Voters Decision-Making in Their Selection of Election

Candidates: A Survey among Voters in Three Parliamentary Constituencies in Kedah. In Proceedings of Forty Years of Media and Communication in Asia: Retrospect, Introspect and Prospect (2012), AMIC and UiTM

5) Tren Pengundian Menjelang Pilihanraya Ke-13: Analisis Media Baru, Personaliti Calon dan Isu Semasa. In Proceedings of Seminar Transformasi Kepimpinan Melayu (2012), IMPAK.

6) Social Media and Voting Trend. In Proceedings of Social Media Conference (2012), Kementerian Penerangan.

7) Impak Visual Kemerdekaan ke atas Kognitif Golongan Belia: Satu Kajian ke atas Belia di Shah Alam, Selangor. In Proceedings of Seminar Kebangsaan Pembentukan Malaysia (2011), UiTM Sabah.

Technical report:

1) Kesan Media Social, Isu Semasa dan Personaliti Calon Ke atas Tren Pengundian. Final Report (2012) FRGS, KPT, RMI, UiTM dan MOHE

 

Area of Interest: Public Relations, New Media Technologies, Event Management

 

List of Publications (Prisma UiTM)

List of Publications (Google Scholar)

List of Publications (Researchgate)