Shahnon B. Mohamed Salleh
Send an Email
Miscellaneous Information:

Qualification and Granting Institution:

Bachelor of Multimedia (Digital Media), Multimedia University

MA Media and Information Warfare Studies, Universiti Teknologi MARA

Current Academic Responsibilities:

MC701 Coordinator and academic advisor Broadcast Critique (BRO551) Resource person COM660 and COM661 academic supervisor

Research Interest and Projects (current):

Social Media Intelligence, Media and Politics.

Major Publications:

  • From Reformasi to Political Tsunami: A Political Narrative of Blog Activism in Malaysia from 1998-2008
  • Quantifying Social Media Sentiment in Predicting the Malaysian 13th General Elections When Race Meets Technology: Examining Racial Discourse in the Social Media The Social Media Representation of the Malaysian 13th General Election Constructing and Contesting National Identities in the Social Media: A Preliminary Analysis From Massification to Demassification of Society: A Tofflerian Technological Framework in Understanding Societal Change
  • National Reconciliation: Problems, Challenges and Future of Race Relations (CMIWS Monograph Vol 1.)
  • Re-Evaluating Race and Racial Conflicts: An Instrumentalist View of Race Relations in Malaysia
  • Political Bloggers in Malaysia and the New Opinion Leaders

Involvement in Professional Organizations:


Area of Interest:

Social Media Studies, Political Communication, Propaganda.