Mohd Adnan B Hashim (Prof. Dr.)
Position:
Professor (Contract)
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Miscellaneous Information:

Academic Qualifications:
•  Ph. D (Communication and Media) Loughborough University, U.K 2003-2007
•  Master of Mass Communication (Advertising) University of South Carolina, USA 1983-1985
•  Diploma in Mass Communication (Advertising) Universiti Teknologi MARA, Malaysia 1978-1981

Current Academic Responsibilities:
1. Current teaching load: Graduate Seminar (for post-graduate students)
2. Current thesis supervision:
•  Advertising in the New Media: The Impact of Online Advertising Towards UiTM Post-Graduate Students Master’s)
•  Challenges and Prospects in Promoting Malaysian Institutions of Higher Learning Among Middle East Students: An Intercultural Approach (PhD)
•  Moderation and Mediation Analysis of Television Violent Effects on Viewers’ Personal Values, Attitude and Behaviours (PhD)

Conference Papers Presented:
Tackling Multiculturalism via Human Communication: A Public Relations Campaign of 1Malaysia. (with Ms Melina Mafpuz). Presented at 6th International Conference on Public Relations, IRIB International Conference Hall, Tehran, Iran. 10-11 November, 2010.
A Comparative Analysis of Election Issues in the Media for the 2008 General Elections in Malaysia and the 2009 General elections in Indonesia. (with Assoc. Prof. Abdul Ghani Abd. Karim). Presented at International Seminar on The Media’s Role in General Elections in Malaysia and Indonesia, Universiti Wanita Internasional, Bandung, Indonesia, May 7, 2010.
Towards Internationalisation of Academic Faculties in UiTM: The Case of Faculty of Communication and Media Studies (with Dr. Rasid Abdul Rahman, Mohd Mursyiddin Abdul Manaf, Mohd Nazri Ibrahim): Paper presented at 8th UiTM Academic Conference, Universiti Teknologi MARA, Shah Alam, Malaysia, 15-16 December, 2008.
Media Ethics in the Entertainment and Arts Industry in Malaysia (Paper presented at National Congress of Entertainment and Arts Industry, Johore Bahru, 15-17 August, 2008
Pengaruh Periklanan Komersil di Televisyen Terhadap Cita Rasa dan Nilai Hidup Masyarakat (Paper presented at National Seminar on Empowerment of Television and Communication Tools as Effective Channels in Educating Society, Institute of Islamic Understanding Malaysia, Kuala Lumpur, 20-21 March, 2007.
Significance of Western Cultural Messages in Malaysia’s Advertising Practices. Presented at International Seminar on Communication and Culture, Universitas Andalas, Padang, Sumatra, Indonesia, January 15, 2007

Research & Publications:
•  A Study on the Psychographic Attributes and Consumption Patterns of the Malay Market in Malaysia.(Research Head), Paragon Y & R Advertising Agency, 2010. (On-going)
•  A Study on the Work Performance of Film Graduates from Local Universities (Research Head), Perbadanan Kemajuan Filem Nasional Malaysia, 2010.
•  Relationships Between Public Issues and Mass Media Influence on the Younger Generation (Joint Research Head with Assoc Prof. Dr. Faridah Ibrahim, UKM), Majlis Keselamatan Negara, 2009.
•  An Analysis of Youth Mindset Towards Development in the Eastern Region of Peninsular Malaysia(with Saraswathy Chinnasamy and Shifa Faizal), Research Management Institute, UiTM, Shah Alam, Malaysia. 2008.
•  Isu-isu Utama Pilihanraya Umum 2008: Satu Analisa Kandungan Akhbar Utama Tempatan (with Assoc. Prof. Abdullah @Kassim Mohamad, Ismail Sualman, et al), Research Management Institute, UiTM, Shah Alam, Malaysia, 2008.

Involvement in Professional Organizations:
•  Member, Board of Directors, BERNAMA News Agency
•  Editorial Board Member, Journal of Administrative Science (JAS)-ISSN:1675-1302.

Previous Working Experience:
•  MARKETING EXECUTIVE New Straits Times Press Bhd., Bangsar. June 1981-December 1981
•  PUBLIC RELATIONS EXECUTIVE United Malaysian Banking Corp Bhd., Kuala Lumpur. January 1982- December 1982

Area of Interest: Advertising