Home Programmes Undergraduate Degree MC242-Bach. of Mass Comm. (Hons) (Public Relations)
MC242-Bach. of Mass Comm. (Hons) (Public Relations) PDF Print E-mail
Written by Shahnon   
Tuesday, 09 June 2009 10:49

Introduction

The Public Relations (PR) programme started in 1972. The outcome of this programme focuses on producing public relations professionals and practitioners who are passionate, knowledgable and able to contribute to the PR industry and the country. The programme is affiliated with the Institute of Public Relations Malaysia through its IPRMSA-UiTM chapter.

Furthermore, networking and linkages are developed with most of the key industry players, government agencies such as Shell, ExxonMobil, MATRADE, PNB, Petronas, Eric Pringles, Ogilvy PR and many more.

Programme Details

This programme is designed to equip graduates with both theoretical and practical aspects of public relations.  The ultimate aim of public relations is to present organisations in the best light possible.  This requires special skills in the area of research, managerial, persuasive communication, strategic planning and writing.


Courses Offered

Principles of Public Relations
Writing for Public Relations
Persuasive & Strategic Communication
Public Relations in Government & Politics
Marketing Public Relations
Corporate Public Relations
Publicity & Events Management
International Public Relations
Public Relations Counselling
New Media Technologies for PR
Public Relations Campaign & Issues
Special Topics in Public Relations
Financial in Public Relations

Study Plan

SEMESTER 1
CO-CURRICULUM I
ISLAMIC AND ASIAN CIVILIZATION
PSYCHOLOGY
INTRODUCTION TO COMMUNICATION AND MEDIA STUDIES
NEWS WRITING AND REPORTING
PHOTO COMMUNICATION
PRINCIPLES OF PUBLIC RELATIONS
ONE ELECTIVE COURSE

SEMESTER 2
CO-CURRICULUM II
PRINCIPLES OF TRANSLATION
MARKETING COMMUNICATION
EFFECTIVE SPEAKING
SOCIOLOGY
GRAPHIC AND CREATIVE DESIGN
ONE ELECTIVE COURSE

SEMESTER 3
THIRD LANGUAGE I
CO-CURRICULUM III
BUSINESS AND PROFESSIONAL COMMUNICATION
ETHNIC RELATIONS
COMMUNICATION THEORY
COMMUNICATION AND RESEARCH METHODS
WRITING FOR PUBLIC RELATIONS
PUBLIC RELATIONS IN GOVERNMENT AND POLITICS

SEMESTER 4
THIRD LANGUAGE II
MEDIA LAW, REGULATION AND ETHICS
CORPORATE PUBLIC RELATIONS
FINANCIAL PUBLIC RELATIONS
PUBLICITY AND EVENT MANAGEMENT

SEMESTER 5
THIRD LANGUAGE III
SCIENTIFIC TECHNIQUES IN COMMUNICATION RESEARCH
MASS MEDIA AND SOCIETY
POLITICAL COMMUNICATION
PUBLIC RELATIONS CAMPAIGN AND ISSUES
PUBLIC RELATIONS COUNSELLING PROJECT
INTERNATIONAL PUBLIC RELATIONS

SEMESTER 6
ACADEMIC WRITING
PRACTICAL TRAINING

Career Opportunities

Graduates can look forward to work as Public Relations Officer, Corporate Communication Executive, Media Relations Officer and Information Officer.  They can also choose to work in public relations agencies as consultants or in multinational companies, non-profit organisations and government sector.

Last Updated on Wednesday, 13 February 2013 16:48