Home Programmes Undergraduate Degree MC243-Bach. of Mass Comm. (Hons) (Broadcasting)
MC243-Bach. of Mass Comm. (Hons) (Broadcasting) PDF Print E-mail
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Tuesday, 09 June 2009 11:02

Introduction

Broadcasting is one of the most persuasive forces in the world today. For many people, broadcasting is a major source of events, information, entertainment as well as education. This programme offers a comprehensive knowledge of the electronic media and the acquisition of skills in broadcast television, Internet programming and content production.

Students will be exposed to the technological development, concepts of broadcast programming and production, and hands-on experience in operating audio recorders, cameras, video recorders and recording a programme in a three-camera studio.

 

Programme Details

This three – year programme integrates practical skill – based training with high level academic study, creative practice and critical reflection in a context of solid professional and Industry knowledge. The courses are designed to acquaint students with fundamentals skills in visualization, scriptwriting and audio/ video production necessary to create and produce effective television and radio programmes. Students are also provided with theoretical and critical understanding of the society and popular culture.

Courses Offered
Radio & TV Presentation
Intro. to Broadcasting & Multimedia
Radio Broadcasting
Script Writing for Electronic Media
Animation Techniques
Broadcast Critiques & Appreciation
Broadcast & Multimedia Production
Radio & Television News
Electronic Media Marketing Strategies
Television Directing
Electronic Media Management
Comparative Broadcast Systems

Study Plan


SEMESTER 1
CO-CURRICULUM I
ISLAMIC AND ASIAN CIVILIZATION
PSYCHOLOGY
INTRODUCTION TO COMMUNICATION AND MEDIA STUDIES
NEWS WRITING AND REPORTING
PHOTO COMMUNICATION
PRINCIPLES OF BROADCASTING
ONE ELECTIVE COURSE

SEMESTER 2
CO-CURRICULUM II
PRINCIPLES OF TRANSLATION
MARKETING COMMUNICATION
EFFECTIVE SPEAKING
SOCIOLOGY
GRAPHIC AND CREATIVE DESIGN
ONE ELECTIVE COURSE

SEMESTER 3
THIRD LANGUAGE I
CO-CURRICULUM III
BUSINESS AND PROFESSIONAL COMMUNICATION
ETHNIC RELATIONS
COMMUNICATION THEORY
COMMUNICATION AND RESEARCH METHODS
RADIO BROADCASTING
SCRIPT WRITING FOR ELECTRONIC MEDIA
ONE ELECTIVE COURSE

SEMESTER 4
THIRD LANGUAGE II
MEDIA LAW, REGULATION AND ETHICS
ELECTRONIC MEDIA MARKETING STRATEGIES
RADIO AND TELEVISION NEWS
ELECTRONIC MEDIA MANAGEMENT
ONE ELECTIVE COURSE

SEMESTER 5
THIRD LANGUAGE III
SCIENTIFIC TECHNIQUES IN COMMUNICATION RESEARCH
MASS MEDIA AND SOCIETY
POLITICAL COMMUNICATION
TELEVISION DIRECTING
BROADCASTING AND MULTIMEDIA PRODUCTION
ANIMATION TECHNIQUES

SEMESTER 6
ACADEMIC WRITING
PRACTICAL TRAINING

Career Opportunities

Graduates can find wide range of employment in television and radio industry. Some specific careers include Scriptwriter, Broadcast Journalist, Television Producer, Director and Editor. They can also find employment in relevant management positions.

Last Updated on Wednesday, 13 February 2013 16:48