Home Programmes Undergraduate Degree MC248-Bach. of Mass Comm. (Hons) (Management & Policy)
MC248-Bach. of Mass Comm. (Hons) (Management & Policy) PDF Print E-mail
Written by Shahnon   
Tuesday, 09 June 2009 11:39

Programme Details


This program is designed to produce professional communication graduates that can effectively plan and manage an organization.
Students are exposed to areas such as communication policy design and system, communication auditing, internal and external communication, international relations, quality communication assessment and crisis management.

Course Offered

Communication Policy & Regulation
Management Information System
Communication Planning & Information Design
Information Comm Technology & Policy
Seminar in Communication Quality Assesment

Course Outline

SEMESTER 1

CO-CURRICULUM I
ISLAMIC AND ASIAN CIVILIZATION
PSYCHOLOGY
INTRODUCTION TO COMMUNICATION AND MEDIA STUDIES
NEWS WRITING AND REPORTING
PHOTO COMMUNICATION
PRINCIPLES OF COMMUNICATION MANAGEMENT
ONE ELECTIVE COURSE

SEMESTER 2
CO-CURRICULUM II
PRINCIPLES OF TRANSLATION
MARKETING COMMUNICATION
EFFECTIVE SPEAKING
SOCIOLOGY
GRAPHIC AND CREATIVE DESIGN
ONE ELECTIVE COURSE

SEMESTER 3
THIRD LANGUAGE I
CO-CURRICULUM III
BUSINESS AND PROFESSIONAL COMMUNICATION
ETHNIC RELATIONS
COMMUNICATION THEORY
COMMUNICATION AND RESEARCH METHODS
ORGANIZATIONAL COMMUNICATION
PLANNING FOR COMMUNICATION PROFESSIONALS
ONE ELECTIVE COURSE

SEMESTER 4
THIRD LANGUAGE II
MEDIA LAW, REGULATION AND ETHICS
INNOVATION IN COMMUNICATION MANAGEMENT
LEADERSHIP COMMUNICATION
STRATEGIC COMMUNICATION MANAGEMENT
ONE ELECTIVE COURSE

SEMESTER 5
THIRD LANGUAGE III
SCIENTIFIC TECHNIQUES IN COMMUNICATION RESEARCH
MASS MEDIA AND SOCIETY
POLITICAL COMMUNICATION
COMMUNICATION AUDIT
KNOWLEDGE MANAGEMENT FOR COMMUNICATION PROFESSIONAL
INTERNATIONAL RELATIONS
FINANCIAL COMMUNICATION

SEMESTER 6
ACADEMIC WRITING
PRACTICAL TRAINING

CAREER OPPORTUNITIES


Graduates can work as communication auditor, communication researcher, corporate communication executive, communication policy makers/planners for government and private sectors and NGOs, information and strategic communication executive and others.


Last Updated on Wednesday, 13 February 2013 16:49