Home Programmes Undergraduate Degree MC245-Bach. of Mass Comm. (Hons) (Publishing)
MC245-Bach. of Mass Comm. (Hons) (Publishing) PDF Print E-mail
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Tuesday, 09 June 2009 11:32

Programme Details

This programme is designed to enable students both to understand and evaluate the process of writing, editing, publishing, book design and layout, and to obtain employment in the publishing industry.  The courses are set out to achieve the balance of skills, knowledge and understanding by providing the students with a series of assignments arranged to acquire self - confidence through management, coordination and production of practical work.

Courses Offered

Approaches to Media Design & Publishing
Book Design & Layout
Writing & Text Editing
Typography & Graphic Communication
Editorial Management
The Economics of Publishing
Interactive Design : Electronic Publishing
Publication Design Project
Print & Society
Sales & Distribution
Creative Publication Design
Contemporary Issues in Media Design & Publishing

Study Plan

SEMESTER 1
CO-CURRICULUM I
ISLAMIC AND ASIAN CIVILIZATION
PSYCHOLOGY
INTRODUCTION TO COMMUNICATION AND MEDIA STUDIES
NEWS WRITING AND REPORTING
PHOTO COMMUNICATION
PRINCIPLES OF PUBLISHING
ONE ELECTIVE COURSE

SEMESTER 2
CO-CURRICULUM II
PRINCIPLES OF TRANSLATION
MARKETING COMMUNICATION
EFFECTIVE SPEAKING
SOCIOLOGY
GRAPHIC AND CREATIVE DESIGN
ONE ELECTIVE COURSE

SEMESTER 3
THIRD LANGUAGE I
CO-CURRICULUM III
BUSINESS AND PROFESSIONAL COMMUNICATION
ETHNIC RELATIONS
COMMUNICATION THEORY
COMMUNICATION AND RESEARCH METHODS
BOOK DESIGN AND LAYOUT
WRITING AND TEXT EDITING
ONE ELECTIVE COURSE

SEMESTER 4
THIRD LANGUAGE II
MEDIA LAW, REGULATION AND ETHICS
EDITORIAL MANAGEMENT
TYPOGRAPHY: FORM AND FUNCTION
INTERACTIVE DESIGN: ELECTRONIC PUBLISHING
ONE ELECTIVE COURSE

SEMESTER 5
THIRD LANGUAGE III
SCIENTIFIC TECHNIQUES IN COMMUNICATION RESEARCH
MASS MEDIA AND SOCIETY
POLITICAL COMMUNICATION
THE ECONOMICS OF PUBLISHING
PUBLISHING PROJECT
COPYRIGHT AND PUBLISHING
CREATIVE PUBLICATION

SEMESTER 6
ACADEMIC WRITING
PRACTICAL TRAINING

Career Opportunities

This three - year programme is for students who are interested in becoming a good writer,competent editor, skilled publishing manager, professional publisher, media or information executive, and webmaster.

Last Updated on Wednesday, 13 February 2013 16:48