Adgency is the official students’ association for the Bachelor of Mass Communication (Hons.) Advertising (MC244) at UiTM Shah Alam, where we are dedicated to helping our advertising students get the most out of their degree experience both academically and personally. Our association supports students by providing guidance on official academic matters while also offering platforms for them to enhance, develop, and showcase their creative, strategic, and communication skills. We actively organize a variety of engaging and meaningful activities, including freshmen welcoming events, career talks with industry professionals, personal development workshops, and other insightful programs that contribute to our overall growth and industry readiness. Guided by our motto, Bridging the Gap, we strive to reconnect and strengthen bonds within the advertising community on campus by making up for the loss of valuable physical interactions, ensuring that wherever we are, we remain connected, engaged, and proud to be part of the MC244 community.