Packages

PERCEPTION MANAGEMENT

Mastering the art and science of perception management is all about understanding how entities create a favourable impression of themselves to their stakeholders. Here at COSCAL, we offer research, analysis and recommendations on solutions to ensure your organizations are perceived well by your stakeholders.

SOCIAL MEDIA STRATEGIC MARKETING ANALYTICS

Optimise the usage of social media to master online marketing analytics. Our social media specialists will guide you on ways to shift your communication to the web and focus on building relationships with online media, bloggers and influencers. Also beyond that, COSCAL coaches will guide you to position yourself (or your clients) strategically where needed.

MEDIA RELATIONS

COSCAL experts coaches you to be media friendly. In this era of massive business network and media convergence, media relations is way beyond writing and sending out press releases or event coverage. We will work together with our partners to create an impactful storytelling that catches the eyes and minds of fellow media friends and readers. We help to create and curate media messages that will turns heads and thump hearts for a long time.

COMMUNICATION CAMPAIGNS

Here at COSCAL, we will turn your products and services into legendary stories that will keep on buzzing. We can help you create communication campaigns using fresh concepts and ideas, impactful strategies and tactics, giving your brand the buzz that it deserves.

BRANDING AND REBRANDING STRATEGIES

Thinking of a fresh new look? Look no further than COSCAL. Our coaches will provide cutting edge input and recommendations that will give your brands the anti-aging factor. Feel good, look good and brand new all the time.

IMAGE AND REPUTATION MANAGEMENT

They say reputation is hard to build and easy to lose. So true. COSCAL coaches are here to help you assess issues and manage them before they turn into crisis. We will train you on how to keep impending reactions at check, address issues through a concerted action plan, create communication messages effectively and work towards maintaining public confidence. Your brand isn’t built in one day, let’s make sure it stays here for a long time.

Faculty of Communication and Media Studies
Universiti Teknologi MARA (UiTM)
40450 Shah Alam, Selangor Darul Ehsan
Malaysia
 
General Inquiry
masscomm.korporat@uitm.edu.my

Website Inquiry

Webmaster : masscomm.korporat@uitm.edu.my

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