OUR
PROGRAMME
The Bachelor of Mass Communication (Hons.) Public Relations programme at UiTM Shah Alam reflects a longstanding commitment to academic rigour, professional relevance, and societal impact. From the early stages of study, students are systematically introduced to the principles and practices of strategic communication, including reputation management, relationship building, and ethical public relations across corporate, governmental, and community contexts. The programme is firmly grounded in theory while being strongly practice-oriented, enabling students to engage with real-world projects, industry collaborations, and professional simulations that accurately reflect contemporary public relations environments.
The programme’s quality and consistency have been affirmed through both regional recognition and academic standing. Bestowed with the Diamond Award for Exccellence in PR Insitution at the 5th ASEAN PR Excellence Awards underscores the strength of its institutional leadership, industry engagement, and graduate outcomes, while its favourable positioning in EduRank as the 1st PR Program and Malaysia and 7th Best PR Porgrammes in ASIA places it among the leading public relations programmes in Malaysia and its neighboring countries. Collectively, these recognitions signify a programme that produces competent, principled, and industry-ready graduates. For prospective students seeking a reputable and forward-looking education in public relations, this programme offers a structured and credible pathway to professional excellence in strategic communication.
What You Will Study

Programme Structure

Mode: Full Time
Duration: 6 Semesters (3 years)

      SEMESTER 1

  • CO-CURRICULUM I
  • PHILOSOPHY AND CURRENT ISSUES
  • INTRODUCTION TO COMMUNICATION AND MEDIA STUDIES
  • NEWS WRITING AND REPORTING
  • COMMUNICATION THEORY
  • PRINCIPLES OF TRANSLATION
  • GRAPHIC & CREATIVE DESIGN
  • EFFECTIVE SPEAKING

      SEMESTER 2

  • CO-CURRICULUM II
  • ENGLISH FOR CRITICAL ACADEMIC READING
  • THIRD LANGUAGE I
  • SOCIOLOGY
  • MEDIA LAW, REGULATIONS AND ETHICS
  • PRINCIPLES OF PUBLIC RELATIONS
  • PUBLIC RELATIONS WRITING
  • DIGITAL PHOTO COMMUNICATION

      SEMESTER 3

  • CO-CURRICULUM III
  • VALUES AND CIVILIZATION
  • ENGLISH FOR PROFESIONAL INTERACTION
  • THIRD LANGUAGE II
  • MASS MEDIA AND SOCIETY
  • ASIAN POLITICS
  • CORPORATE PUBLIC RELATIONS
  • DIGITAL STORYTELLING

      SEMESTER 4

  • THIRD LANGUAGE III
  • COMMUNICATION RESEARCH METHOD
  • QUANTITATIVE DATA ANALYSIS IN COMMUNICATION RESEARCH
  • CORPORATE CREATIVE AND PRODUCTION
  • PUBLIC RELATIONS IN GOVERNMENT AND POLITICS
  • PUBLIC OPINION AND PROPAGANDA
  • VOICE ENSEMBLE

      SEMESTER 5

  • ENGLISH EXIT TEST
  • PRINCIPLES OF ENTREPRENEURSHIP
  • CONSULTANCY PUBLIC RELATIONS
  • INTERNATIONAL PUBLIC RELATIONS COMTEMPORARY ISSUES IN PUBLIC RELATIONS
  • STRATEGIC FINANCIAL PUBLIC RELATIONS

      SEMESTER 6

  • INDEPENDENT STUDY
  • INTERNSHIP
Study Plan
CAREER
OPPORTUNITIES

When you’ve successfully completed this degree programme, you could embark on any of these exciting careers, including :

  • Corporate Communications Executive

  • Public Relations Officer

  • Stakeholder Engagement Executive

  • Media Relations Officers

  • Sustainability / ESG Communication Executive

  • Public Relations Consultant

  • Account Executive (PR / Communications)

  • Strategic Communication Officer

  • Press Secretary

  • Information Officer

  • Digital PR Executive

  • Content Strategist

  • Social Media Manager

  • Crisis Communication Officer

       
       
      TESTIMONIALS
      FROM ALUMNI

      PROGRAMME
      ACHIEVEMENTS

      PROGRAMME LEARNING OUTCOME (PLO)

       
       
      PLO1: Apply fundamental knowledge and system thinking, understanding of communication and media in addressing issues and challenges in the field of digital media
      PLO2: Demonstrate intellectual independence in the application of knowledge within the digital media field by applying anticipatory and critical thinking, analytical, and evaluation skills in the field of study/work/practice
      PLO3: Construct digital media creative products based on appropriate digital media skills, practices, processes, and strategic thinking
      PLO4: Demonstrate social skills and self-awareness for the well-being of the society
      PLO5: Demonstrate strategic thinking and effective communication skills by using appropriate forms and mediums for a diverse audience
      PLO6: Integrate information, media, and technology applications strategically in the field of digital media
      PLO7: Utilizing quantitative and qualitative approaches for digital media and communication issues
      PLO8: Demonstrate leadership and managerial capacities in diverse teams’ collaboration
      PLO9: Synthesize relevant and appropriate information, integrated problem solving and seek new knowledge in the field of digital media for self-directed lifelong learning and professional pathways
      PLO10: Integrate entrepreneurial skills in the field of digital media 
      PLO11: Demonstrate normative values, ethics, and accountability in societal and professional engagement

      PROGRAMME EDUCATIONAL OBJECTIVES (PEO)