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MC 242 - BACHELOR OF MASS COMMUNICATION (HONS) PUBLIC RELATIONS

Established in 1972, the Public Relations programme (MC242) is considered a pioneer in the area of public relations education in the country at the diploma and degree levels. In 2000, it also saw the inception of the first public relations professional student charter, the Institute of Public Relations Malaysia Student Association (IPRMSA).

The programme’s vision is to empower strategic communications practices and values to create graduates who are self-reliant and industry-ready.  With that in mind, the programme’s mission is to adopt the industry’s best practices and adapt them onto our curriculum to ensure the industry-academia gap is significantly aligned. Apart from its emphasis on the tactical communication skills required to build strategic relationships, the programme also prides itself in introducing epistemology and ethics to inculcate critical thinking and prepare students to work with ambiguity and alternate perspectives, especially in today’s uncertain times. To date, the programme has produced many high-achieving graduates who are today’s captains of the industry.

The Public Relations programme keeps itself abreast of current trends and developments through networks and linkages to industry greats from government agencies to private entities such as PETRONAS, PermodalanNasionalBerhad (PNB), Eric Pringles, Ogilvy PR and Burson Cohn & Wolfe, to name a few. These strategic alliances ensure that the programme continues to grow and play a much-needed role in today’s communication industry.

This programme is designed to equip graduates with both theoretical and practical aspects of public relations.  The ultimate aim of public relations is to present organisations in the best light possible.  This requires special skills in the area of research, managerial, persuasive communication, strategic planning and writing.

Courses offered

COURSE CODE

COURSE

PRO 410

Principles of Public Relations

PRO 450

Public Relations Writing

PRO 541

Corporate Public Relations

PRO 500

Digital Storytelling

PRO 549

Corporate Creative and Production

PRO 532

Public Relations in Government & Politics

PRO 550

Public opinion and Propaganda

PRO 602

Consultancy Public Relations

PRO 653

International Public Relations

PRO 601

Contemporary Issues in Public Relations

PRO 600

Strategic Financial Public Relations

 

Current Modules



Year 1

Semester 1

CO-CURRICULUM I

PHILOSOPHY AND CURRENT ISSUES
INTRODUCTION TO COMMUNICATION AND MEDIA STUDIES

NEWS WRITING AND REPORTING

COMMUNICATION THEORY

PRINCIPLES OF TRANSLATION

GRAPHIC & CREATIVE DESIGN

EFFECTIVE SPEAKING

 

Semester 2

CO-CURRICULUM II

ENGLISH FOR CRITICAL ACADEMIC READING
THIRD LANGUAGE I

SOCIOLOGY

MEDIA LAW, REGULATIONS AND ETHICS

PRINCIPLES OF PUBLIC RELATIONS

PUBLIC RELATIONS WRITING 

DIGITAL PHOTO COMMUNICATION

Year 2

Semester 3

CO-CURRICULUM III

VALUES AND CIVILIZATION

ENGLISH FOR PROFESIONAL INTERACTION

THIRD LANGUAGE II

MASS MEDIA AND SOCIETY

ASIAN  POLITICS

CORPORATE PUBLIC RELATIONS

DIGITAL STORYTELLING



Semester 4

THIRD LANGUAGE III

COMMUNICATION RESEARCH METHOD

QUANTITATIVE DATA ANALYSIS IN COMMUNICATION RESEARCH

 CORPORATE CREATIVE AND PRODUCTION

PUBLIC RELATIONS IN GOVERNMENT AND POLITICS

PUBLIC OPINION AND PROPAGANDA

VOICE  ENSEMBLE

 

Year 3

Semester 5

ENGLISH EXIT TEST

PRINCIPLES OF ENTREPRENEURSHIP 

CONSULTANCY PUBLIC RELATIONS

INTERNATIONAL PUBLIC RELATIONS COMTEMPORARY ISSUES IN PUBLIC RELATIONS

STRATEGIC FINANCIAL PUBLIC RELATIONS



Semester 6

INDEPENDENT STUDY

INTERNSHIP 

 

Graduates can look forward to work as Public Relations Officer, Corporate Communication Executive, Media Relations Officer and Information Officer.  They can also choose to work in public relations agencies as consultants or in multinational companies, non-profit organisations and government sector.

The faculty of Communications & Media Studies at UiTM has offered me every possible way to succeed. More importantly, it has helped prepare me for a career after graduation. 

Through the excellent program, I was able to start my networking with future journalists and people in various fields from the classroom itself. The educator at the faculty is a huge source of support and inspiration. It is through them, I have grown as a student, a person and as a professional in the communications field.

Mr. Aziz Laikar
Mr. Aziz Laikar Head of Communications, Air Asia

IPRMSA EVENTS 2020

  1. PUBLIC RELATIONS FRATERNITY NIGHT

28 November 2019.

An event which bonds the Public Relations Fraternity, from students to lecturers and alumni. Held at Black Pearl Events, this event was a night of fun and laughter, an end to 2019 and welcoming the committees of the year 2020.


  1. IT'S CORONTINE TIME

28 March - 12 April 2020

PR students to submit their videos on activities they can do throughout CMO. 3 winners were chosen based on creativity of their video


  1. PRaise Ramadan

Throughout Ramadan 2020

A campaign held throughout Ramadan 2020 to give impact towards PR Fraternity and selected families in Klang. Consists of two events

- Online Bazaar: IPRMSA has promoted business by PR students on instagram account: IPRMSA_UITMCHAPTER. IPRMSA was the third party in promoting the businesses. 

- Volunteering: IPRMSA has collaborated with NGO, Yayasan Era Suria (YES), do give out donations and impact two families from Klang. Donations were raised and prior to Eidul Fitri, representatives from YES and IPRMSA went to Klang to distribute food for these two families, and brought them out to buy Hari Raya clothes. 

Besides that, throught PRaise Ramadan campaign, IPRMSA's social media was used to post on hadiths and Islamic information. 


  1. THANK GOD IT'S SATURDAY

31 October 2020

Freshie party to welcome new PR students for October 2020-February 2021. Held on Google Meet, games and Q&A sessions were held to help the new students and get them to know the committee better.


  1. LET'S TALK ABOUT IT PODCAST

IPRMSA committee members will be uploading podcasts on IPRMSA's Instagram account with topics ranging from mental health, business tips and also internship tips. Podcasts will be uploaded by the end of the semester.


6.Innovation Productivity Exposure 2020 (IPEX 2020)

The Malaysia Productivity Corporation (MPC) in collaboration with Faculty of Communications and Media Studies of Universiti Teknologi Mara (UiTM) Shah Alam, held their first-ever virtual convention called Innovation Productivity Exposure 2020 in conjunction with the Annual Productivity & Innovation Conference & Innovation (APIC) organised by organised by public relations final semester students.

7. PR VARSITY TRIBUTE

A digital magazine which focuses on PR students and lecturers, to appreciate them and showcase talents. Will be published by the end of the semester.


IPRMSA EVENTS 2019

  1. All-In-One Public Relations (11th March 2019)
  2. Welcome Freshies Party (13rd 2019)
  3. Industry Insight: Lean in Youth (4th April 2019)
  4. Industry Insight: AirAsia (18th April 2019)
  5. Black Box (2nd until 4th May 2019)
  6. Jom P. Raya (13th June 2019)
  7. Freshies Party (18th September 2019)
  8. Industry Insight: Petronas (21st October 2019)
  9. FYC: MYC (8th November 2019)
  10. FYP: Oath - Orang Asli (22nd & 23rd November 2019)
  11. FYP: Let’s Start Young - WWF (24th November 2019)

Faculty of Communication and Media Studies
Universiti Teknologi MARA (UiTM)
40450 Shah Alam, Selangor Darul Ehsan
Malaysia
 
General Inquiry
masscomm.korporat@uitm.edu.my

Website Inquiry
Webmaster : masscomm.korporat@uitm.edu.my

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