OUR
PROGRAMME
PROGRAMME
This three-year program integrates practical skills - training based on high academic studies, creative practice and critical reflection in the context of professional and industrial knowledge. This course is designed to enable students to have the basic skills in producing, promoting and marketing. Students are also provided with theoretical and critical understanding of society and the popularity of a culture. Learning methods include lectures, practices, studios, tutorials, blended learning and others. 2u1i was introduced from September 5, 2017 to strengthen students’ professionalism in broadcasting by providing hands-on experience in the broadcasting industry. In addition, the program will produce students with skills in broadcasting and applying creativity in producing quality broadcast and digital content.
What You Will Study
Programme Structure
Mode: Full Time
Duration: 6 Semesters (3 years)
SEMESTER 1
- PRINCIPLES OF TRANSLATION
- INTRODUCTION TO COMMUNICATION AND MEDIA STUDIES
- NEWS WRITING AND REPORTING
- DIGITAL PHOTO COMMUNICATION
- EFFECTIVE SPEAKING
- COMMUNICATION THEORY
- ISLAM AND ASIAN CIVILIZATION
- NATIONAL KESATRIA I
SEMESTER 2
- PRINCIPLES OF BROADCASTING
- SCRIPT WRITING FOR BROADCAST MEDIA
- INTRODUCTION TO DIGITAL VIDEO EDITING
- RADIO BROADCASTING
- MEDIA LAW, REGULATION AND ETHICS
- ENGLISH FOR CRITICAL ACADEMIC READING
- NATIONAL KESATRIA II
- THIRD LANGUAGE (LEVEL I)
SEMESTER 3
- RADIO AND TELEVISION PRESENTATION
- MULTI CAMERA TV DIRECTING AND PRODUCTION
- MASS MEDIA AND SOCIETY
- ASIAN POLITICS
- MALAYSIAN HISTORY
- ENGLISH FOR REPORT WRITING
- NATIONAL KESATRIA III
- THIRD LANGUAGE (LEVEL II)
SEMESTER 4
- BROADCAST MANAGEMENT AND ENTREPRENEURSHIP
- BROADCAST CRITIQUE
- ANIMATION TECHNIQUES
- COMMUNICATION RESEARCH METHODS
- QUANTITATIVE DATA ANALYSIS IN COMMUNICATION RESEARCH
- PERSONAL DEVELOPMENT
- THIRD LANGUAGE (LEVEL III)
SEMESTER 5
- BROADCAST FINAL PROJECT (OFFERED IN CAMPUS REMBAU)
- BROADCAST CREATIVE PROJECT (OFFERED IN CAMPUS SHAH ALAM)
- ENGLISH EXIT TEST
SEMESTER 6
- RESEARCH PROJECT (OFFERED IN CAMPUS REMBAU)
- APPRENTICESHIP (OFFERED IN CAMPUS REMBAU)
- INTEGRATED COMMUNICATION PROJECT (OFFERED IN CAMPUS SHAH ALAM)
CAREER
OPPORTUNITIES
OPPORTUNITIES
When you’ve successfully completed this degree programme, you could embark on any of these exciting careers, including :
Digital, Television and Radio Programme Producer
Broadcast Journalist
Studio Director
Editor
Scriptwriter
Broadcast News Analyst
Host/Presenter
Radio Presenter (DJ)
Media Planner
Media Manager
Other Related Positions Within the Media and Communication fields
TESTIMONIALS
FROM ALUMNI
FROM ALUMNI
PROGRAMME
ACHIEVEMENTS
PROGRAMME LEARNING OUTCOME (PLO)
PLO1: Apply fundamental knowledge and system thinking, understanding of communication and media in addressing issues and challenges in the field of digital media
PLO2: Demonstrate intellectual independence in the application of knowledge within the digital media field by applying anticipatory and critical thinking, analytical, and evaluation skills in the field of study/work/practice
PLO3: Construct digital media creative products based on appropriate digital media skills, practices, processes, and strategic thinking
PLO4: Demonstrate social skills and self-awareness for the well-being of the society
PLO5: Demonstrate strategic thinking and effective communication skills by using appropriate forms and mediums for a diverse audience
PLO6: Integrate information, media, and technology applications strategically in the field of digital media
PLO7: Utilizing quantitative and qualitative approaches for digital media and communication issues
PLO8: Demonstrate leadership and managerial capacities in diverse teams’ collaboration
PLO9: Synthesize relevant and appropriate information, integrated problem solving and seek new knowledge in the field of digital media for self-directed lifelong learning and professional pathways
PLO10: Integrate entrepreneurial skills in the field of digital media
PLO11: Demonstrate normative values, ethics, and accountability in societal and professional engagement
