FIND OUT MORE ABOUT OUR PROGRAMME

BACHELOR OF MASS COMMUNICATION (Hons.) BROADCASTING

MC 243 | PENYIARAN
>> Faculty of Communication & Media Studies
OUR
PROGRAMME
This three-year program integrates practical skills - training based on high academic studies, creative practice and critical reflection in the context of professional and industrial knowledge. This course is designed to enable students to have the basic skills in producing, promoting and marketing. Students are also provided with theoretical and critical understanding of society and the popularity of a culture. Learning methods include lectures, practices, studios, tutorials, blended learning and others. 2u1i was introduced from September 5, 2017 to strengthen students’ professionalism in broadcasting by providing hands-on experience in the broadcasting industry. In addition, the program will produce students with skills in broadcasting and applying creativity in producing quality broadcast and digital content.
What You Will Study

Programme Structure

Mode: Full Time
Duration: 6 Semesters (3 years)

      SEMESTER 1

  • HBU111 - NATIONAL KESATRIA I
  • CTU552 - PHILOSOPHY AND CURRENT ISSUES
  • COM410 - INTRODUCTION TO COMMUNICATION AND MEDIA STUDIES
  • COM530 - COMMUNICATION THEORY
  • COM411 - NEWS WRITING AND REPORTING
  • BBM422 - PRINCIPLES OF TRANSLATION
  • COM413 - DIGITAL PHOTO COMMUNICATION
  • COM431 - EFFECTIVE SPEAKING

      SEMESTER 2

  • HBU121 - NATIONAL KESATRIA II
  • ELC501 - ENGLISH FOR CRITICAL ACADEMIC READING
  • T*C401 THIRD LANGUAGE I
  • COM540 - MEDIA LAW, REGULATION AND ETHICS
  • BRO410 - PRINCIPLES OF BROADCASTING**
  • BRO454 - SCRIPT WRITING FOR BROADCAST MEDIA**
  • BRO455 - INTRODUCTION TO DIGITAL VIDEO EDITING**
  • BRO533 - RADIO BROADCASTING**

      SEMESTER 3

  • CTU554 - VALUES AND CIVILIZATION II
  • EWC661 - ENGLISH FOR REPORT WRITING
  • HBU131 - NATIONAL KESATRIA III
  • T*C451 - THIRD LANGUAGE II
  • COM651 - MASS MEDIA AND SOCIETY
  • COM654 - ASIAN POLITICS
  • BRO432 - RADIO AND TELEVISION PRESENTATION**
  • BRO503 - MULTI CAMERA TV DIRECTING AND PRODUCTION**

      SEMESTER 4

  • T*C501 - THIRD LANGUAGE III
  • COM569 - COMMUNICATION RESEARCH METHODS
  • COM570 - QUANTITATIVE DATA ANALYSIS IN COMMUNICATION RESEARCH
  • BRO504 - BROADCAST MANAGEMENT AND ENTREPRENEURSHIP**
  • BRO551 BROADCAST CRITIQUE**
  • BRO655 ANIMATION TECHNIQUES**
  • COM571 PERSONAL DEVELOPMENT

      SEMESTER 5

  • EET699 - ENGLISH EXIT TEST
  • BRO604 - BROADCAST CREATIVE PROJECT**

      SEMESTER 6

  • COM665 - INTEGRATED COMMUNICATION PROJECT
** Core Module
Entry Requirements
CAREER
OPPORTUNITIES

When you’ve successfully completed this degree programme, you could embark on any of these exciting careers, including :

  • Digital, Television and Radio Programme Producer
  • Broadcast Journalist
  • Studio Director
  • Editor
  • Scriptwriter
  • Broadcast News Analyst
  • Host/Presenter
  • Radio Presenter (DJ)
  • Media Planner
  • Media Manager
  • Other Related Positions Within the Media and Communication fields

PROGRAMME LEARNING OUTCOME (PLO)

 
 
PLO1: Apply fundamental knowledge and system thinking, understanding of communication and media in addressing issues and challenges in the field of digital media
PLO2: Demonstrate intellectual independence in the application of knowledge within the digital media field by applying anticipatory and critical thinking, analytical, and evaluation skills in the field of study/work/practice
PLO3: Construct digital media creative products based on appropriate digital media skills, practices, processes, and strategic thinking
PLO4: Demonstrate social skills and self-awareness for the well-being of the society
PLO5: Demonstrate strategic thinking and effective communication skills by using appropriate forms and mediums for a diverse audience
PLO6: Integrate information, media, and technology applications strategically in the field of digital media
PLO7: Utilizing quantitative and qualitative approaches for digital media and communication issues
PLO8: Demonstrate leadership and managerial capacities in diverse teams’ collaboration
PLO9: Synthesize relevant and appropriate information, integrated problem solving and seek new knowledge in the field of digital media for self-directed lifelong learning and professional pathways
PLO10: Integrate entrepreneurial skills in the field of digital media 
PLO11: Demonstrate normative values, ethics, and accountability in societal and professional engagement

PROGRAMME EDUCATIONAL OBJECTIVES (PEO)

 

PEO1: Professional broadcaster who is knowledgeable in the content and the contemporary technology required by industry, society and the nation.
PEO2: Professional broadcaster who is competent and responsible in broadcast management, content production and technical aspects.
PEO3: Professional broadcasters who communicate and practice soft skills /human skills / generic skills.in team leadership and work.
PEO4: Professional broadcasters with integrity, capability and ability to lead the industry.