This three-year program integrates practical skills - training based on high academic studies, creative practice and critical reflection in the context of professional and industrial knowledge. This course is designed to enable students to have the basic skills in producing, promoting and marketing. Students are also provided with theoretical and critical understanding of society and the popularity of a culture. Learning methods include lectures, practices, studios, tutorials, blended learning and others. 2u1i was introduced from September 5, 2017 to strengthen students’ professionalism in broadcasting by providing hands-on experience in the broadcasting industry. In addition, the program will produce students with skills in broadcasting and applying creativity in producing quality broadcast and digital content.

Courses offered 

Current Modules

Semester 1

Principles of Translation 

Introduction to Communication and Media Studies 

News Writing and Reporting 

Digital Photo Communication 

Effective Speaking 

Communication Theory 

Islam and Asian Civilization 

National Kesatria I

Semester 2

Principles of Broadcasting 

Script Writing for Broadcast Media 

Introduction to Digital Video Editing 

Radio Broadcasting 

Media Law, Regulation and Ethics 

English for Critical Academic Reading 

National Kesatria II

Third Language (Level I)

Year 2

Semester 3

Radio and Television Presentation 

Multi Camera TV Directing and Production 

Mass Media and Society 

Asian Politics 

Malaysian History 

English for Report Writing 

National Kesatria III

Third Language (Level II)

Semester 4

Broadcast Management and Entrepreneurship 

Broadcast Critique 

Animation Techniques 

Communication Research Methods 

Quantitative Data Analysis in Communication Research 

Personal Development 

Third Language (Level III)

Year 3

Semester 5

Broadcast Final Project (Offered in Campus Rembau)

Broadcast Creative Project (Offered in Campus Shah Alam)

English Exit Test

Semester 6

Research Project (Offered in Campus Rembau)

Apprenticeship (Offered in Campus Rembau)

Integrated Communication Project (Offered in Campus Shah Alam)

Graduates can expect to join the workforce as a Digital, Television & Radio Program Producer, Broadcast Journalist, Studio Director, Editor, Script Writer, Broadcast News Analyst, Host, DJ, Editor, Media Planner, Media Manager or other related fields.

2017

Team Explicit

1. Nor Afiq Aiman Bin Rahman
2. Ahman Syahmi bin Ahmad Fauzri
3. Aliff Haiqal bin Mohamed

2018      

A. 14 March 2018 : Collaboration Memorandum Between Malaysia Hari Ini (MHI) and Broadcasting Program

B. 23 APRIL 2018 : Soft Launch VT by Broadcasting Students in Malaysia Hari Ini (MHI)

C. 5 October 2018 : Collaboration Between Malaysia Competition Commission (MyCC) and Broadcasting Program 

D. 8 November 2018 : Antibiotik Perlu Ke?  is a Public Sevice Announcement (PSA) production by Broadcasting for the Ministry of Health Malaysia (MOH), Malaysia One Health University Network (MyOHUN), United State Agency International Development (USAID)

This PSA was also being used by the Ministry of Health Malaysia, Malaysia Pharmaceutical Society and  Bahagian Perkhidmatan Farmasi WP Labuan as their promotional videos.

Link : https://www.youtube.com/watch?v=zmxAhJczMaQ&t=3s

2019

 Link : https://www.youtube.com/watch?v=ZcNcWs7P_9A&t=9s

2020

A. 6 April 2020 :  Covid 19: Stay at home? Public Service Annoucement (PSA) initiated by the Shah Alam Broadcasting Channel (SBC UiTM OFFICIAL) which is a YouTube channel platform run by Bachelor of Mass Communication Broadcasting aired in Selamat Pagi Malaysia (SPM)

Link : https://www.youtube.com/watch?v=0om4dHIUSCY

B. 25 May 2020 : CovEID Fitri 2020 PSA initiated by the Shah Alam Broadcasting Channel (SBC UiTM OFFICIAL) which is a YouTube channel platform run by Bachelor of Mass Communication Broadcasting aired in SPM

Link : https://www.youtube.com/watch?v=EX-t4fMRKvg