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BACHELOR OF MASS COMMUNICATION (Hons.) ADVERTISING

MC 244 | PERIKLANAN
>> Faculty of Communication & Media Studies
OUR
PROGRAMME
Advertising is an important part of the marketing effort of any organization. The role of advertising is to differentiate the product or brand from others, to inform, and to persuade customers to buy the product, by using all channels of mass media.
This programme covers the three important aspects of advertising: creative development, media planning and client servicing. It also covers the purpose and functions of advertising to an advertiser, advertising agency and media owners.
What You Will Study

Programme Structure

Mode: Full Time
Duration: 6 Semesters (3 years)

      SEMESTER 1

  • CO-CURRICULUM I
  • PHILOSOPHY AND CURRENT ISSUES
  • INTRODUCTION TO COMMUNICATION AND MEDIA STUDIES
  • COMMUNICATION THEORY
  • PRINCIPLES OF TRANSLATION
  • SOCIOLOGY
  • EFFECTIVE SPEAKING

      SEMESTER 2

  • CO-CURRICULUM II
  • ENGLISH FOR CRITICAL ACADEMIC READING
  • THIRD LANGUAGE I
  • MEDIA LAW, REGULATIONS AND ETHICS
  • PRINCIPLES OF ADVERTISING
  • ADVERTISING ART AND INTELLIGENT DESIGN
  • INTEGRATED MARKETING COMMUNICATION
  • SOCIAL PSYCHOLOGY

      SEMESTER 3

  • CO-CURRICULUM III
  • VALUES AND CIVILIZATION
  • ENGLISH FOR BUSINESS CORRESPONDENCE
  • THIRD LANGUAGE II
  • MASS MEDIA AND SOCIETY
  • MARKETING COMMUNICATION
  • CONSUMER BEHAVIOUR
  • ADVERTISING COPYWRITING

      SEMESTER 4

  • THIRD LANGUAGE III
  • COMMUNICATION RESEARCH METHODS
  • QUANTITATIVE DATA ANALYSIS IN COMMUNICATION
  • CREATIVE STRATEGY IN ADVERTISING
  • ADVERTISING MEDIA PLANNING AND BUYING
  • DIGITAL ADVERTISING SIMULATIONS

      SEMESTER 5

  • ENGLISH EXIT TEST
  • ENTREPRENEURSHIP
  • STRATEGIC BRAND MANAGEMENT
  • ADVERTISING CAMPAIGN
  • ADVERTISING TECHNOLOGY
  • CLIENT RELATIONS
  • PERSONAL DEVELOPMENT

      SEMESTER 6

  • INDEPENDENT STUDY
  • INTERNSHIP

 

Study Plan
CAREER
OPPORTUNITIES

When you’ve successfully completed this degree programme, you could embark on any of these exciting careers, including :

  • Account executive

  • Copywriter

  • Creative director

  • Media planners of advertising agencies and media specialist firms

  • Marketing executives in media organizations

 
     
     
    TESTIMONIALS
    FROM ALUMNI

    PROGRAMME
    ACHIEVEMENTS

    PROGRAMME LEARNING OUTCOME (PLO)

     
     
    PLO1: Apply fundamental knowledge and system thinking, understanding of communication and media in addressing issues and challenges in the field of digital media
    PLO2: Demonstrate intellectual independence in the application of knowledge within the digital media field by applying anticipatory and critical thinking, analytical, and evaluation skills in the field of study/work/practice
    PLO3: Construct digital media creative products based on appropriate digital media skills, practices, processes, and strategic thinking
    PLO4: Demonstrate social skills and self-awareness for the well-being of the society
    PLO5: Demonstrate strategic thinking and effective communication skills by using appropriate forms and mediums for a diverse audience
    PLO6: Integrate information, media, and technology applications strategically in the field of digital media
    PLO7: Utilizing quantitative and qualitative approaches for digital media and communication issues
    PLO8: Demonstrate leadership and managerial capacities in diverse teams’ collaboration
    PLO9: Synthesize relevant and appropriate information, integrated problem solving and seek new knowledge in the field of digital media for self-directed lifelong learning and professional pathways
    PLO10: Integrate entrepreneurial skills in the field of digital media 
    PLO11: Demonstrate normative values, ethics, and accountability in societal and professional engagement

    PROGRAMME EDUCATIONAL OBJECTIVES (PEO)