MC 244 - BACHELOR OF MASS COMMUNICATION (HONS) ADVERTISING
- Philosophy of the program
- Programme Details
- What you will study
- Career Opportunities
- Testimonials from alumni
- Program Achievements/Awards/Recognitions
The program aims to foster creative and responsible advertising communication specialists in supporting the country's aspiration of becoming a centre and premier hub for communication multimedia information and content services.
Advertising is an important part of the marketing effort of any organization. The role of advertising is to differentiate the product or brand from others, to inform, and to persuade customers to buy the product, by using all channels of mass media.
This programme covers the three important aspects of advertising: creative development, media planning and client servicing. It also covers the purpose and functions of advertising to an advertiser, advertising agency and media owners.
Courses offered
|
COURSE CODE |
COURSE NAME |
|
ADV 410 |
Principles of Advertising |
|
ADV 451 |
Advertising Art and Intelligent Design |
|
ADV 452 |
Integrated Marketing Communication |
|
ADV532 |
Consumer Behaviour |
|
ADV 533 |
Advertising Copywriting |
|
ADV 556 |
Creative Strategy in Advertising |
|
ADV 557 |
Advertising Media Planning and Buying |
|
ADV 558 |
Digital Advertising Simulations |
|
ADV 535 |
Strategic Brand Management |
|
ADV 600 |
Advertising Campaign |
|
ADV 601 |
Client Relations |
|
ADV 602 |
Advertising Technology |
Current Modules
Year 1
Semester 1
Co-Curriculum I
Philosophy and Current Issues
Introduction to Communication and Media Studies
Communication Theory
Principles of Translation
Sociology
Effective Speaking
Semester 2
Co-Curriculum II
English for Critical Academic Reading
Third Language I
Media Law, Regulations and Ethics
Principles of Advertising
Advertising Art and Intelligent Design
Integrated Marketing Communication
Social Psychology
Year 2
Semester 3
Co-Curriculum III
Values and Civilization
English for Business Correspondence
Third Language II
Mass Media and Society
Marketing Communication
Consumer Behaviour
Advertising Copywriting
Semester 4
Third Language III
Communication Research Method
Quantitative Data Analysis in Communication
Creative Strategy in Advertising
Advertising Media Planning and Buying
Digital Advertising Simulations
Year 3
Semester 5
English Exit Test
Entrepreneurship
Strategic Brand Management
Advertising Campaign
Client Relations
Advertising Technology
Personal Development
Semester 6
Independent Study
Internship
Graduates can expect to join the workforce as account executive, copywriter, creative director, media planners of advertising agencies and media specialist firms and marketing executives in media organizations.
- IPEX 2020 - Collaboration with MC242 and Malaysian Productivity Corporation (MPC)
- MC244 x Origina Sharity Campaign
- Webinar series – You Can’t Buy Back Your First Impression” – Creative Digital CV Design Tutorial by Dr Khairudin Murad via Google Meet
- Langkah Forward Campaign - ADV558 Digital Advertising Simulation featuring BookDoc Covid19 Awareness Campaign (recognized & reposted by Radio Era instagram)
- GM Klang Radio Ads – radio ads pitched by semester 4 students were successfully aired on FlyFm and THR Raaga
