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BACHELOR OF MASS COMMUNICATION (Hons.) ADVERTISING

MC 244 | PERIKLANAN
>> Faculty of Communication & Media Studies
OUR
PROGRAMME
Advertising is an important part of the marketing effort of any organization. The role of advertising is to differentiate the product or brand from others, to inform, and to persuade customers to buy the product, by using all channels of mass media.
This programme covers the three important aspects of advertising: creative development, media planning and client servicing. It also covers the purpose and functions of advertising to an advertiser, advertising agency and media owners.
What You Will Study

Programme Structure

Mode: Full Time
Duration: 6 Semesters (3 years)

      SEMESTER 1

  • HBU111 - CO-CURRICULUM I
  • CTU552 - PHILOSOPHY AND CURRENT ISSUES
  • COM410 - INTRODUCTION TO COMMUNICATION AND MEDIA STUDIES
  • COM530 - COMMUNICATION THEORY
  • COM411 - NEWS WRITING & REPORTING
  • BBM422 - PRINCIPLES OF TRANSLATION
  • LIB420 - SOCIOLOGY
  • COM431 - EFFECTIVE SPEAKING

      SEMESTER 2

  • HBU121 - CO-CURRICULUM II
  • ELC501 - ENGLISH FOR CRITICAL ACADEMIC READING
  • T*C401 - THIRD LANGUAGE I
  • COM540 - MEDIA LAW, REGULATIONS AND ETHICS
  • ADV410 - PRINCIPLES OF ADVERTISING**
  • ADV451 - ADVERTISING ART AND INTELLIGENT DESIGN**
  • ADV452 - INTEGRATED MARKETING COMMUNICATION**
  • LIB450 - SOCIAL PSYCHOLOGY

      SEMESTER 3

  • HBU131 - CO-CURRICULUM III
  • CTU554 - VALUES AND CIVILIZATION
  • EWC662 - ENGLISH FOR BUSINESS CORRESPONDENCE
  • T*C451 - THIRD LANGUAGE II
  • COM510 - MASS MEDIA AND SOCIETY
  • COM420 - MARKETING COMMUNICATION
  • ADV532 - CONSUMER BEHAVIOUR**
  • ADV533 - ADVERTISING COPYWRITING**

      SEMESTER 4

  • T*C501 - THIRD LANGUAGE III
  • COM569 - COMMUNICATION RESEARCH METHODS
  • COM570 - QUANTITATIVE DATA ANALYSIS IN COMMUNICATION
  • ADV556 - CREATIVE STRATEGY IN ADVERTISING**
  • ADV557 - ADVERTISING MEDIA PLANNING AND BUYING**
  • ADV558 - DIGITAL ADVERTISING SIMULATIONS**

      SEMESTER 5

  • EET699 - ENGLISH EXIT TEST
  • ENT530 - ENTREPRENEURSHIP
  • ADV535 - STRATEGIC BRAND MANAGEMENT**
  • ADV600 - ADVERTISING CAMPAIGN**
  • ADV602 - ADVERTISING TECHNOLOGY**
  • ADV601 - CLIENT RELATIONS**
  • COM571 - PERSONAL DEVELOPMENT

      SEMESTER 6

  • COM656 - INDEPENDENT STUDY
  • COM655 - INTERNSHIP

 

** Core Module
Entry Requirements
CAREER
OPPORTUNITIES

When you’ve successfully completed this degree programme, you could embark on any of these exciting careers, including :

  • Account executive
  • Copywriter
  • Creative director
  • Media planners of advertising agencies and media specialist firms
  • Marketing executives in media organizations

PROGRAMME LEARNING OUTCOME (PLO)

 
 
PLO1: Apply fundamental knowledge and system thinking, understanding of communication and media in addressing issues and challenges in the field of digital media
PLO2: Demonstrate intellectual independence in the application of knowledge within the digital media field by applying anticipatory and critical thinking, analytical, and evaluation skills in the field of study/work/practice
PLO3: Construct digital media creative products based on appropriate digital media skills, practices, processes, and strategic thinking
PLO4: Demonstrate social skills and self-awareness for the well-being of the society
PLO5: Demonstrate strategic thinking and effective communication skills by using appropriate forms and mediums for a diverse audience
PLO6: Integrate information, media, and technology applications strategically in the field of digital media
PLO7: Utilizing quantitative and qualitative approaches for digital media and communication issues
PLO8: Demonstrate leadership and managerial capacities in diverse teams’ collaboration
PLO9: Synthesize relevant and appropriate information, integrated problem solving and seek new knowledge in the field of digital media for self-directed lifelong learning and professional pathways
PLO10: Integrate entrepreneurial skills in the field of digital media 
PLO11: Demonstrate normative values, ethics, and accountability in societal and professional engagement

PROGRAMME EDUCATIONAL OBJECTIVES (PEO)

 

PEO1: Advertising Communication practitioners who apply knowledge, understanding, and skills in providing solutions for advertising communication issues and problems.

PEO2: Advertising Communication practitioners who integrate values, attitudes, professionalism and social skills in engaging with society and stakeholders.

PEO3: Advertising Communication practitioners who alternately adopt the roles of a leader and a team member, and communicate effectively in providing scientific solutions to advertising communication issues and problems.

PEO4: Advertising Communication practitioners who actively acquire innovative resources, information and entrepreneur skills.