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BACHELOR OF MASS COMMUNICATION (Hons.) PUBLISHING

MC 245 | PENERBITAN
>> Faculty of Communication & Media Studies
OUR
PROGRAMME
Publishing is the activity of designing, creating, and editing information, literature, music, software, and other content in a form that is available to the public for sale or for free. Traditionally, Publishing refers to the distribution of printed works, such as books, newspapers, and magazines. Today, however, Publishing has evolved significantly into digital forms. New as well as traditional forms of publications are published online and in digital forms to accommodate the ever-developing society of the world. This new term is aptly named Electronic Publishing (e-Publishing), hybrid media or cross-media. This programme covers the three important aspects of Publishing: creating content, editing content and publishing content. It also covers the purpose and functions of publishing to publishers, private and public organisations, governments, and media owners.

What You Will Study

Programme Structure

Mode: Full Time
Duration: 6 Semesters (3 years)

      SEMESTER 1

  • CO-CURRICULUM I
  • PSYCHOLOGY AND CURRENT ISSUES
  • INTRODUCTION TO COMMUNICATION AND MEDIA STUDIES
  • NEWS WRITING AND REPORTING
  • COMMUNICATION THEORY
  • PRINCIPLES OF TRANSLATION
  • GRAPHIC AND CREATIVE DESIGN
  • EFFECTIVE SPEAKING

      SEMESTER 2

  • CO-CURRICULUM II
  • ENGLISH FOR CRITICAL ACADEMIC READING
  • ENGLISH FOR CRITICAL ACADEMIC READING
  • THIRD LANGUAGE I
  • SOCIOLOGY
  • PRINCIPLES OF PUBLISHING
  • BOOK DESIGN
  • TYPOGRAPHY: FORM AND FUNCTION
  • DIGITAL PHOTO COMMUNICATION

      SEMESTER 3

  • CO-CURRICULUM III
  • VALUES AND CIVILIZATION
  • ENGLISH FOR PROFESSIONAL INTERACTION
  • THIRD LANGUAGE II
  • MASS MEDIA AND MALAYSIAN SOCIETY
  • ASIAN POLITICS
  • WRITING AND TEXT EDITING I
  • EDITORIAL MANAGEMENT

      SEMESTER 4

  • THIRD LANGUAGE III
  • COMMUNICATION RESEARCH METHODS
  • QUANTITATIVE DATA ANALYSIS IN COMMUNICATION RESEARCH
  • WRITING AND TEXT EDITING II
  • COPYRIGHT AND PUBLISHING
  • SALES AND DISTRIBUTION
  • CARTOON AND CARICATURE STUDIES

      SEMESTER 5

  • PRINCIPLES OF ENTREPRENEURSHIP
  • CHILDREN BOOK PUBLICATION
  • SELF-PUBLISHING AND ENTREPRENEURSHIP
  • INTERACTIVE DESIGN: DIGITAL PUBLISHING
  • AUGMENTED REALITY PUBLISHING

      SEMESTER 6

  • INDEPENDENT STUDY
  • INTERNSHIP

 

Study Plan
CAREER
OPPORTUNITIES

When you’ve successfully completed this degree programme, you could embark on any of these exciting careers, including :

  • Writer, Editor
  • Graphic Designer
  • Content Editor
  • Copyeditor
  • Communications Executive
  • Government Publications Officer
  • Social Media Executive
  • Media Planner, Feature Writer
  • Translator, Editorial Assistant
  • Managing Editor
  • Acquisitions Editor
  • Production Editor and Publicist

     

 
     
     
    TESTIMONIALS
    FROM ALUMNI

    PROGRAMME
    ACHIEVEMENTS

    PROGRAMME LEARNING OUTCOME (PLO)

     
     
    PLO1: Apply fundamental knowledge and system thinking, understanding of communication and media in addressing issues and challenges in the field of digital media
    PLO2: Demonstrate intellectual independence in the application of knowledge within the digital media field by applying anticipatory and critical thinking, analytical, and evaluation skills in the field of study/work/practice
    PLO3: Construct digital media creative products based on appropriate digital media skills, practices, processes, and strategic thinking
    PLO4: Demonstrate social skills and self-awareness for the well-being of the society
    PLO5: Demonstrate strategic thinking and effective communication skills by using appropriate forms and mediums for a diverse audience
    PLO6: Integrate information, media, and technology applications strategically in the field of digital media
    PLO7: Utilizing quantitative and qualitative approaches for digital media and communication issues
    PLO8: Demonstrate leadership and managerial capacities in diverse teams’ collaboration
    PLO9: Synthesize relevant and appropriate information, integrated problem solving and seek new knowledge in the field of digital media for self-directed lifelong learning and professional pathways
    PLO10: Integrate entrepreneurial skills in the field of digital media 
    PLO11: Demonstrate normative values, ethics, and accountability in societal and professional engagement

    PROGRAMME EDUCATIONAL OBJECTIVES (PEO)