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BACHELOR OF MASS COMMUNICATION (Hons.) PUBLISHING

MC 245 | PENERBITAN
>> Faculty of Communication & Media Studies
OUR
PROGRAMME
Publishing is the activity of designing, creating, and editing information, literature, music, software, and other content in a form that is available to the public for sale or for free. Traditionally, Publishing refers to the distribution of printed works, such as books, newspapers, and magazines. Today, however, Publishing has evolved significantly into digital forms. New as well as traditional forms of publications are published online and in digital forms to accommodate the ever-developing society of the world. This new term is aptly named Electronic Publishing (e-Publishing), hybrid media or cross-media. This programme covers the three important aspects of Publishing: creating content, editing content and publishing content. It also covers the purpose and functions of publishing to publishers, private and public organisations, governments, and media owners.

What You Will Study

Programme Structure

Mode: Full Time
Duration: 6 Semesters (3 years)

      SEMESTER 1

  • HBU111 - CO-CURRICULUM I
  • CTU552 - PHILOSOPHY AND CURRENT ISSUES
  • COM410 - INTRODUCTION TO COMMUNICATION AND MEDIA STUDIES
  • COM411 - NEWS WRITING AND REPORTING
  • COM530 - COMMUNICATION THEORY
  • BBM422 - PRINCIPLES OF TRANSLATION
  • COM422 - GRAPHIC AND CREATIVE DESIGN
  • COM431 - EFFECTIVE SPEAKING

      SEMESTER 2

  • HBU 121 CO-CURRICULUM II
  • ELC 501 ENGLISH FOR CRITICAL ACADEMIC READING
  • T*C 401 THIRD LANGUAGE I
  • LIB 420 SOCIOLOGY
  • PUB 410 PRINCIPLES OF PUBLISHING**
  • PUB 456 BOOK DESIGN**
  • PUB 542 TYPOGRAPHY: FORM AND FUNCTION**
  • COM 413 DIGITAL PHOTO COMMUNICATION

      SEMESTER 3

  • HBU 131 CO-CURRICULUM III
  • CTU 554 VALUES AND CIVILIZATION II
  • ELC 650 ENGLISH FOR PROFESSIONAL INTERACTION
  • T*C 451 THIRD LANGUAGE II
  • COM510 MASS MEDIA AND MALAYSIAN SOCIETY
  • COM 650 ASIAN POLITICS
  • PUB 560 WRITING AND TEXT EDITING**
  • PUB 549 EDITORIAL MANAGEMENT**

      SEMESTER 4

  • T*C 501 THIRD LANGUAGE III
  • COM 569 COMMUNICATION RESEARCH METHODS
  • COM 570 QUANTITATIVE DATA ANALYSIS IN COMMUNICATION RESEARCH
  • PUB 562 WRITING AND TEXT EDITING II**
  • PUB 657 COPYRIGHT AND PUBLISHING**
  • PUB 653 SALES AND DISTRIBUTION**
  • EAD 565 CARTOON AND CARICATURE STUDIES

      SEMESTER 5

  • EET 699 ENGLISH EXIT TEST
  • ENT 530 PRINCIPLES OF ENTREPRENEURSHIP
  • PUB 600 CHILDREN BOOK PUBLICATION**
  • PUB 601 SELF-PUBLISHING AND ENTREPRENEURSHIP**
  • PUB 602 INTERACTIVE DESIGN: DIGITAL PUBLISHING**
  • PUB 603 AUGMENTED REALITY PUBLISHING**

      SEMESTER 6

  • COM 656 INDEPENDENT STUDY
  • COM 655 INTERNSHIP

 

** Core Module
Entry Requirement
CAREER
OPPORTUNITIES

When you’ve successfully completed this degree programme, you could embark on any of these exciting careers, including :

  • Writer, Editor
  • Graphic Designer
  • Content Editor
  • Copyeditor
  • Communications Executive
  • Government Publications Officer
  • Social Media Executive
  • Media Planner, Feature Writer
  • Translator, Editorial Assistant
  • Managing Editor
  • Acquisitions Editor
  • Production Editor and Publicist

     

PROGRAMME LEARNING OUTCOME (PLO)

 
 
PLO1: Apply fundamental knowledge and system thinking, understanding of communication and media in addressing issues and challenges in the field of digital media
PLO2: Demonstrate intellectual independence in the application of knowledge within the digital media field by applying anticipatory and critical thinking, analytical, and evaluation skills in the field of study/work/practice
PLO3: Construct digital media creative products based on appropriate digital media skills, practices, processes, and strategic thinking
PLO4: Demonstrate social skills and self-awareness for the well-being of the society
PLO5: Demonstrate strategic thinking and effective communication skills by using appropriate forms and mediums for a diverse audience
PLO6: Integrate information, media, and technology applications strategically in the field of digital media
PLO7: Utilizing quantitative and qualitative approaches for digital media and communication issues
PLO8: Demonstrate leadership and managerial capacities in diverse teams’ collaboration
PLO9: Synthesize relevant and appropriate information, integrated problem solving and seek new knowledge in the field of digital media for self-directed lifelong learning and professional pathways
PLO10: Integrate entrepreneurial skills in the field of digital media 
PLO11: Demonstrate normative values, ethics, and accountability in societal and professional engagement

PROGRAMME EDUCATIONAL OBJECTIVES (PEO)

 

PEO1: Publishing practitioners who apply knowledge, understanding and skills in providing solutions for publishing issues and problems.

PEO2: Publishing practitioners who integrate values, attitudes, professionalism and social skills in engaging with society and stakeholders

PEO3: Publishing practitioners who alternately adopt the roles of a leader and a team member, and communicate effectively in providing scientific solutions to publishing issues and Problems

PEO4: Publishing practitioners who proactively acquire innovative resources, information and entrepreneurial skills