MC 245 - BACHELOR OF MASS COMMUNICATION (HONS) PUBLISHING
- Philosophy of the program
- Programme Details
- What you will study
- Career Opportunities
- Testimonials from alumni
- Program Achievements/Awards/Recognitions
The programme believes that every individual can be excellent, and this program aims to nurture creative, dynamic and responsible publishing specialists in supporting the country’s aspiration of becoming a major global centre and premier hub for communication, multimedia information and content services.
Publishing is the activity of designing, creating, and editing information, literature, music, software, and other content in a form that is available to the public for sale or for free. Traditionally, Publishing refers to the distribution of printed works, such as books, newspapers, and magazines. Today, however, Publishing has evolved significantly into digital forms. New as well as traditional forms of publications are published online and in digital forms to accommodate the ever-developing society of the world. This new term is aptly named Electronic Publishing, or E-Publishing.
This programme covers the three important aspects of Publishing: creating content, editing content and publishing content. It also covers the purpose and functions of publishing to publishers, private and public organisations, governments, and media owners.
Courses offered
|
COURSE CODE |
COURSE |
|
PUB410 |
Principles of Publishing |
|
PUB456 |
Book Design |
|
PUB542 |
Typography: Form and Function |
|
PUB549 |
Editorial Management |
|
PUB560 |
Writing and Text Editing |
|
PUB562 |
Writing And Text Editing II |
|
PUB601 |
Self-Publishing and Entrepreneurship |
|
PUB602 |
Interactive Design: Digital Publishing |
|
PUB603 |
Augmented Reality Publishing |
|
PUB646 |
Children Book Publication |
|
PUB653 |
Sales And Distribution |
|
PUB657 |
Copyright and Publishing |
Current Modules
Year 1
Semester 1
Co-Curriculum I
Philosophy and current issues
Introduction to communication and media studies
News writing and reporting
Communication theory
Graphic and creative design
Principles of translation
Effective speaking
Semester 2
Co-Curriculum II
English for critical academic reading
Third language I
Sociology
Principles of publishing
Book design
Typography: Form and function
Digital photo communication
Year 2
Semester 3
Co-curriculum III
Values and civilization
English for professional interaction
Third language II
Mass media and Malaysian society
Asian politics
Writing and text editing I
Editorial management
Semester 4
Third language III
Communication research methods
Quantitative data analysis in communication research
Writing and text editing II
Copyright and publishing
Sales and distribution
Cartoon and caricature studies
Year 3
Semester 5
Principles of entrepreneurship
Children book publication
Self-publishing and entrepreneurship
Interactive design: Digital publishing
Augmented reality publishing
Semester 6
Independent study
Internship
Graduates can expect to join the workforce as writers, editors, copywriters, designers, media planners, media specialists, as well as communication executives in public and private organisations as well as governments.
