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BACHELOR OF COMMUNICATION (Hons.)

INSTRUCTIONAL COMMUNICATION & TRAINING

MC 246 | INSTRUKSIONAL & LATIHAN
>> Faculty of Communication & Media Studies
OUR
PROGRAMME
Instructional Communication and Training Program is a pioneer program in Malaysia that focuses on the design and development of instruction and training for both the education and corporate sectors. This three-year undergraduate program, offered at UiTM Shah Alam, prepares students to become competent instructional designers and training instructors who apply knowledge, skills, and effective communication in solving real-world training and learning challenges.
The program emphasises professional values, social responsibility, leadership, teamwork, and cross-disciplinary communication, ensuring graduates are capable of engaging ethically with society and industry stakeholders. Technology-enhanced learning is embedded through webinars, digital portfolios, and multimedia projects.
Graduates are trained to be proactive, innovative, and adaptable lifelong learners, skilled in managing digital resources and information. Career opportunities include instructional designer, corporate trainer, learning and development officer, e-learning developer, training consultant, digital learning specialist, and communication executive across both public and private sectors.
What You Will Study

Programme Structure

Mode: Full Time
Duration: 6 Semesters (3 years)

      SEMESTER 1

  • HBU 111 CO-CURRICULUM I
  • CTU 552 PHILOSOPHY & CURRENT ISSUES
  • COM 410 INTRODUCTION TO COMMUNICATION & MEDIA STUDIES
  • COM 530 COMMUNICATION THEORY
  • LIB 420 SOCIOLOGY
  • COM 422 GRAPHIC & CREATIVE DESIGN
  • BBM 422 PRINCIPLES OF TRANSLATION
  • COM 431 EFFECTIVE SPEAKING

      SEMESTER 2

  • HBU 121 CO-CURRICULUM II
  • ELC 590 ENGLISH FOR ORAL PRESENTATIONS
  • T*C 401 THIRD LANGUAGE 1
  • COM 540 MEDIA LAW, REGULATION & ETHICS
  • CIT 410 PRINCIPLES OF INSTRUCTIONAL COMMUNICATION**
  • CIT 450 TECHNICAL WRITING FOR INSTRUCTIONAL DESIGN & TRAINING**
  • CIT 451 TRENDS AND ISSUES IN INSTRUCTIONAL DESIGN & TECHNOLOGY**
  • CIT 452 VISUAL COMMUNICATION FOR INSTRUCTIONAL DESIGN**
  • COM 413 DIGITAL PHOTO COMMUNICATION

      SEMESTER 3

  • HBU 131 CO-CURRICULUM III
  • CTU 554 VALUES AND CIVILIZATION II
  • ELC 650 ENGLISH FOR PROFESSIONAL INTERACTION
  • T*C 451 THIRD LANGUAGE II
  • COM 510 MASS MEDIA AND MALAYSIAN SOCIETY
  • COM 420 MARKETING COMMUNICATION
  • CIT 500 DIGITAL DESIGN**
  • CIT 501 SOCIAL WEB AND CYBERSECURITY**
  • LIB 450 SOCIAL PSYCHOLOGY

      SEMESTER 4

  • T*C 501 THIRD LANGUAGE III
  • COM 569 COMMUNICATION RESEARCH METHODS
  • COM 570 QUANTITATIVE DATA ANALYSIS
  • CIT 549 INSTRUCTIONAL CONTENT DESIGN**
  • CIT 550 WEB DESIGN AND DEVELOPMENT**
  • CIT 552 INSTRUCTIONAL TRAINING FOR TRAINERS**
  • CIT 553 INSTRUCTIONAL TRAINING SALES PITCH**

      SEMESTER 5

  • EET 699 ENGLISH EXIT TEST
  • ENT 530 PRINCIPLES OF ENTREPRENEURSHIP
  • CIT 600 EVALUATION OF INSTRUCTIONAL PROJECT**
  • CIT 653 INSTRUCTIONAL TECHNOLOGY & MEDIA**
  • CIT 601 INSTRUCTIONAL HUMAN TRAINING & MANAGEMENT**
  • CIT 602 INSTRUCTIONAL MATERIAL DESIGN**

      SEMESTER 6

  • COM 656 INDEPENDENT STUDY
  • COM 655 INTERNSHIP

 

** Core Module
Entry Requirements
CAREER
OPPORTUNITIES

When you’ve successfully completed this degree programme, you could embark on any of these exciting careers, including :

  • Instructional designer
  • Corporate trainer
  • Learning and development officer
  • E-learning developer
  • Training module developer
  • Training consultant
  • Digital learning specialist
  • Communication executive across both public and private sectors

PROGRAMME LEARNING OUTCOME (PLO)

 
 
PLO1: Apply fundamental knowledge and system thinking, understanding of communication and media in addressing issues and challenges in the field of digital media
PLO2: Demonstrate intellectual independence in the application of knowledge within the digital media field by applying anticipatory and critical thinking, analytical, and evaluation skills in the field of study/work/practice
PLO3: Construct digital media creative products based on appropriate digital media skills, practices, processes, and strategic thinking
PLO4: Demonstrate social skills and self-awareness for the well-being of the society
PLO5: Demonstrate strategic thinking and effective communication skills by using appropriate forms and mediums for a diverse audience
PLO6: Integrate information, media, and technology applications strategically in the field of digital media
PLO7: Utilizing quantitative and qualitative approaches for digital media and communication issues
PLO8: Demonstrate leadership and managerial capacities in diverse teams’ collaboration
PLO9: Synthesize relevant and appropriate information, integrated problem solving and seek new knowledge in the field of digital media for self-directed lifelong learning and professional pathways
PLO10: Integrate entrepreneurial skills in the field of digital media 
PLO11: Demonstrate normative values, ethics, and accountability in societal and professional engagement