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BACHELOR OF COMMUNICATION (Hons.)

INSTRUCTIONAL COMMUNICATION & TRAINING

MC 246 | INSTRUKSIONAL & LATIHAN
>> Faculty of Communication & Media Studies
OUR
PROGRAMME
Instructional Communication and Training Program is a pioneer program in Malaysia that focuses on the design and development of instruction and training for both the education and corporate sectors. This three-year undergraduate program, offered at UiTM Shah Alam, prepares students to become competent instructional designers and training instructors who apply knowledge, skills, and effective communication in solving real-world training and learning challenges.
The program emphasises professional values, social responsibility, leadership, teamwork, and cross-disciplinary communication, ensuring graduates are capable of engaging ethically with society and industry stakeholders. Technology-enhanced learning is embedded through webinars, digital portfolios, and multimedia projects.
Graduates are trained to be proactive, innovative, and adaptable lifelong learners, skilled in managing digital resources and information. Career opportunities include instructional designer, corporate trainer, learning and development officer, e-learning developer, training consultant, digital learning specialist, and communication executive across both public and private sectors.
What You Will Study

Programme Structure

Mode: Full Time
Duration: 6 Semesters (3 years)

      SEMESTER 1

  • CO-CURRICULUM I
  • COMMUNICATION & MEDIA STUDIES
  • COMMUNICATION THEORY
  • SOCIOLOGY
  • TRANSLATION
  • GRAPHIC & CREATIVE DESIGN

      SEMESTER 2

  • CO-CURRICULUM II
  • ENGLISH FOR ORAL PRESENTATION
  • THIRD LANGUAGE 1
  • MEDIA LAW, REGULATION & ETHICS
  • PRINCIPLES OF INSTRUCTIONAL COMMUNICATION & TRAINING
  • TECHNICAL WRITING FOR INSTRUCTIONAL DESIGN & TRAINING
  • TRENDS AND ISSUES IN INSTRUCTIONAL DESIGN & TECHNOLOGY
  • VISUAL COMMUNICATION

      SEMESTER 3

  • CO-CURRICULUM 3
  • ENGLISH FOR PROFESSIONAL INTERACTION
  • THIRD LANGUAGE 2
  • ETHNICS RELATION
  • MARKETING COMMUNICATION
  • MASS MEDIA AND MALAYSIAN SOCIETY
  • DIGITAL DESIGN
  • SOCIAL WEB AND CYBERSECURITY

      SEMESTER 4

  • THIRD LANGUAGE 3
  • COMMUNICATION RESEARCH METHODS
  • QUALITATIVE DATA ANALYSIS
  • INSTRUCTIONAL CONTENT DESIGN
  • WEB DESIGN AND DEVELOPMENT
  • INSTRUCTIONAL TRAINING FOR TRAINERS
  • INSTRUCTIONAL TRAINING SALES PITCH

      SEMESTER 5

  • ENGLISH EXIT TEST
  • PRINCIPLES OF ENTREPRENEURSHIP
  • EVALUATION OF INSTRUCTIONAL PROJECT
  • INSTRUCTIONAL TECHNOLOGY & MEDIA
  • INSTRUCTIONAL HUMAN TRAINING & MANAGEMENT
  • INSTRUCTIONAL MATERIAL DESIGN

      SEMESTER 6

  • INDEPENDENT STUDY
  • INTERNSHIP

 

Study Plan
CAREER
OPPORTUNITIES

When you’ve successfully completed this degree programme, you could embark on any of these exciting careers, including :

  • Instructional designer
  • Corporate trainer
  • Learning and development officer
  • E-learning developer
  • Training module developer
  • Training consultant
  • Digital learning specialist
  • Communication executive across both public and private sectors

 
     
     
    TESTIMONIALS
    FROM ALUMNI

    PROGRAMME
    ACHIEVEMENTS

    PROGRAMME LEARNING OUTCOME (PLO)

     
     
    PLO1: Apply fundamental knowledge and system thinking, understanding of communication and media in addressing issues and challenges in the field of digital media
    PLO2: Demonstrate intellectual independence in the application of knowledge within the digital media field by applying anticipatory and critical thinking, analytical, and evaluation skills in the field of study/work/practice
    PLO3: Construct digital media creative products based on appropriate digital media skills, practices, processes, and strategic thinking
    PLO4: Demonstrate social skills and self-awareness for the well-being of the society
    PLO5: Demonstrate strategic thinking and effective communication skills by using appropriate forms and mediums for a diverse audience
    PLO6: Integrate information, media, and technology applications strategically in the field of digital media
    PLO7: Utilizing quantitative and qualitative approaches for digital media and communication issues
    PLO8: Demonstrate leadership and managerial capacities in diverse teams’ collaboration
    PLO9: Synthesize relevant and appropriate information, integrated problem solving and seek new knowledge in the field of digital media for self-directed lifelong learning and professional pathways
    PLO10: Integrate entrepreneurial skills in the field of digital media 
    PLO11: Demonstrate normative values, ethics, and accountability in societal and professional engagement

    PROGRAMME EDUCATIONAL OBJECTIVES (PEO)