MC 248 - BACHELOR OF COMMUNICATION (HONS) COMMUNICATION MANAGEMENT & POLICY
- Philosophy of the program
- Programme Details
- What you will study
- Career Opportunities
- Testimonials from alumni
- Program Achievements/Awards/Recognitions
Communication Management and Policy arises to meet the growing demand of qualified professionals in these areas insufficiently explored and offering new and attractive professional opportunities. This program believes that every individual can be excellent and the program aims to nurture creative, dynamic and responsible communication managers in supporting the country’s aspiration of becoming a major global centre and premier hub for communication, multimedia information and content services.
Communication Management and Policy programs can educate and prepare graduates to become professionals in the art and science of strategic communication and policy management to enable them to persuade stakeholders to take desired actions. Communications management is the systematic planning, implementing, monitoring, and revision of all the channels of communication within an organization, and between organizations; it also includes the organization and dissemination of new communication directives connected with an organization, network, and knowledge management or communications technology. As, there will be a special emphasis on building communication competencies, teamwork, and negotiating skills, strategic management skills, as well as techniques of effective and efficient communication.
Courses offered
This course is in line with the needs of the present industry besides being able to shape the personality of students who are always ready to work in a competitive and innovative industry.
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COURSE CODE |
COURSE NAME |
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CMP410 CMP532 CMP533 CMP500 CMP551 CMP542 CMP549 CMP651 CMP601 CMP603 CMP602 CMP600 CMP604 |
PRINCIPLES OF COMMUNICATION MANAGEMENT PLANNING FOR COMMUNICATION PROFESSIONAL ORGANISATIONAL COMMUNICATION COMMUNICATION POLICY AND STRATEGY INTERNAL COMMUNICATION LEADERSHIP COMMUNICATION WORK & ORGANISATIONAL PSYCHOLOGY COMMUNICATION AUDIT STRATEGIC COMMUNICATION MANAGEMENT IN ORGANISATION FINANCIAL AND INVESTOR COMMUNICATIONS KNOWLEDGE MANAGEMENT COMMUNICATION AND NEGOTIATION INFORMATION TECHNOLOGY FOR COMMUNICATION MANAGEMENT |
Current Modules
Year 1
Semester 1
HBU111 - CO-CURRICULUM 1
CTU551 - ASIAN AND ISLAMIC CIVILISATION
COM410 - INTRODUCTION TO MASS COMMUNICATION & MEDIA STUDIES
COM530 - COMMUNICATION THEORY
COM411 - NEWS WRITING & REPORTING
COM422 - GRAPHIC & CREATIVE DESIGN
BBM422 - PRINCIPLES OF TRANSLATION
COM431 - EFFECTIVE SPEAKING
Semester 2
HBU121 - CO-CURRICULUM 2
ELC501 - ENGLISH FOR ACADEMIC READING
TAC401 - THIRD LANGUAGE 1
COM540 - MEDIA LAW, REGULATIONS AND ETHICS
CMP410 - PRINCIPLES OF COMMUNICATION MANAGEMENT
CMP532 - PLANNING FOR COMM PROFESIONAL
CMP533 - ORGANISATIONAL COMMUNICATION
COM413 - DIGITAL PHOTO COMMUNICATION
Year 2
Semester 3
HBU131 - CO-CURRICULUM 3
CTU553 - ETHINC RELATIONS
EWC 662 - ENGLISH FOR BUSINESS CORRESPONDENCE
TAC410 - THIRD LANGUAGE 2
COM420 - MARKETING COMMUNICATION
COM510 - MASS MEDIA & MALAYSIAN SOCIETY
CMP500 - COMMUNICATION POLICY AND STRATEGY
CMP551 - INTERNAL COMMUNICATION
Semester 4
TAC501 - THIRD LANGUAGE 3
COM569 - COMMUNICATION RESEARCH & METHOD
COM570 - QUANTITATIVE DATA ANALYSIS IN COMMUNICATION
CMP542 - LEADERSHIP COMMUNICATION
CMP549 - WORK & ORGANISATIONAL PSYCHOLOGY
CMP651 - COMMUNICATION AUDIT
COM571 - PERSONAL DEVELOPMENT
Year 3
Semester 5
EET699 - ENGLISH EXIT TEST
ENT530 - PRINCIPLES OF ENTERPRENEURSHIP
CMP601 - STRATEGIC COMMUNICATION MANAGEMENT IN ORGANISATION
CMP603 - FINANCIAL AND INVESTOR COMMUNICATIONS
CMP602 - KNOWLEDGE MANAGEMENT
CMP600 - COMMUNICATION AND NEGOTIATION
CMP604 - INFORMATION TECHNOLOGY FOR COMMUNICATION MANAGEMENT
Semester 6
COM656 - INDEPENDENT STUDY
COM655 - INTERNSHIP
B. 2019 : Campus Champion for Maybank Go Ahead Challenge (MGAC)
