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BACHELOR OF COMMUNICATION (Hons.) COMMUNICATION MANAGEMENT & POLICY

MC 248 | PENGURUSAN KOMUNIKASI & POLISI
>> Faculty of Communication & Media Studies
OUR
PROGRAMME
Communication Management and Policy programs can educate and prepare graduates to become professionals in the art and science of strategic communication and policy management to enable them to persuade stakeholders to take desired actions.
Communications management is the systematic planning, implementing, monitoring, and revision of all the channels of communication within an organization, and between organizations; it also includes the organization and dissemination of new communication directives connected with an organization, network, and knowledge management or communications technology. As, there will be a special emphasis on building communication competencies, teamwork, and negotiating skills, strategic management skills, as well as techniques of effective and efficient communication.
What You Will Study

Programme Structure

Mode: Full Time
Duration: 6 Semesters (3 years)

      SEMESTER 1

  • CO-CURRICULUM I
  • ASIAN AND ISLAMIC CIVILISATION
  • INTRODUCTION TO MASS COMMUNICATION & MEDIA STUDIES
  • COMMUNICATION THEORY
  • NEWS WRITING & REPORTING
  • GRAPHIC & CREATIVE DESIGN
  • PRINCIPLES OF TRANSLATION
  • EFFECTIVE SPEAKING

      SEMESTER 2

  • CO-CURRICULUM 2
  • ENGLISH FOR ACADEMIC READING
  • THIRD LANGUAGE 1
  • MEDIA LAW REGULATIONS AND ETHICS
  • PRINCIPLES OF COMMUNICATION MANAGEMENT
  • PLANNING FOR COMM PROFESSIONAL
  • ORGANISATIONAL COMMUNICATION
  • DIGITAL PHOTO COMMUNICATION

      SEMESTER 3

  • CO-CURRICULUM 3
  • ETHNIC RELATIONS
  • ENGLISH FOR BUSINESS CORRESPONDENCE
  • THIRD LANGUAGE 2
  • MARKETING COMMUNICATION
  • MASS MEDIA & MALAYSIAN SOCIETY
  • COMMUNICATION POLICY AND STRATEGY
  • INTERNAL COMMUNICATION

      SEMESTER 4

  • THIRD LANGUAGE 3
  • COMMUNICATION AND RESEARCH METHOD
  • QUANTITATIVE DATA ANALYSISIN COMMUNICATION
  • LEADERSHIP COMMUNICATION
  • WORK & ORGANISATIONAL PSYCHOLOGY
  • COMMUNICATION AUDIT
  • PERSONAL DEVELOPMENT

      SEMESTER 5

  • ENGLISH EXIT TEST
  • PRINCIPLES OF ENTREPRENEURSHIP
  • STRATEGIC COMMUNICATION MANAGEMENT IN ORGANISATION
  • FINANCIAL AND INVESTOR COMMUNICATIONS
  • KNOWLEDGE MANAGEMENT
  • COMMUNICATION AND NEGOTIATION
  • INFORMATION TECHNOLOGY FOR COMMUNICATION MANAGEMENT

      SEMESTER 6

  • INDEPENDENT STUDY
  • INTERNSHIP

 

** Core Module

CAREER
OPPORTUNITIES

When you’ve successfully completed this degree programme, you could embark on any of these exciting careers, including :

  • Strategic Communications Planner

  • Media Relations Executive

  • Public Affairs Executives

  • Knowledge Management Executives

  • Strategic Communications Executives

  • Internal Communication Executives

  • Communication Planners

  • Communications Researchers

  • Social Media Executives and Administrative

  • Diplomatic Officers

PROGRAMME LEARNING OUTCOME (PLO)

 
 
PLO1: Apply fundamental knowledge and system thinking, understanding of communication and media in addressing issues and challenges in the field of digital media
PLO2: Demonstrate intellectual independence in the application of knowledge within the digital media field by applying anticipatory and critical thinking, analytical, and evaluation skills in the field of study/work/practice
PLO3: Construct digital media creative products based on appropriate digital media skills, practices, processes, and strategic thinking
PLO4: Demonstrate social skills and self-awareness for the well-being of the society
PLO5: Demonstrate strategic thinking and effective communication skills by using appropriate forms and mediums for a diverse audience
PLO6: Integrate information, media, and technology applications strategically in the field of digital media
PLO7: Utilizing quantitative and qualitative approaches for digital media and communication issues
PLO8: Demonstrate leadership and managerial capacities in diverse teams’ collaboration
PLO9: Synthesize relevant and appropriate information, integrated problem solving and seek new knowledge in the field of digital media for self-directed lifelong learning and professional pathways
PLO10: Integrate entrepreneurial skills in the field of digital media 
PLO11: Demonstrate normative values, ethics, and accountability in societal and professional engagement