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BACHELOR OF COMMUNICATION (Hons.) COMMUNICATION MANAGEMENT & POLICY

MC 248 | PENGURUSAN KOMUNIKASI & POLISI
>> Faculty of Communication & Media Studies
OUR
PROGRAMME
Communication Management and Policy programs can educate and prepare graduates to become professionals in the art and science of strategic communication and policy management to enable them to persuade stakeholders to take desired actions.
Communications management is the systematic planning, implementing, monitoring, and revision of all the channels of communication within an organization, and between organizations; it also includes the organization and dissemination of new communication directives connected with an organization, network, and knowledge management or communications technology. As, there will be a special emphasis on building communication competencies, teamwork, and negotiating skills, strategic management skills, as well as techniques of effective and efficient communication.
What You Will Study

Programme Structure

Mode: Full Time
Duration: 6 Semesters (3 years)

      SEMESTER 1

  • HBU 111 CO-CURRICULUM I
  • CTU 552 PHILOSOPHY AND CURRENT ISSUES
  • COM 410 INTRODUCTION TO COMMUNICATION & MEDIA STUDIES
  • COM 530 COMMUNICATION THEORY
  • COM 411 NEWS WRITING & REPORTING
  • COM 422 GRAPHIC & CREATIVE DESIGN
  • BBM 422 PRINCIPLES OF TRANSLATION
  • COM 431 EFFECTIVE SPEAKING

      SEMESTER 2

  • HBU 121 CO-CURRICULUM II
  • ELC 501 ENGLISH FOR CRITICAL ACADEMIC READING
  • T*C 401 THIRD LANGUAGE I
  • COM 540 MEDIA LAW REGULATIONS AND ETHICS
  • CMP 410 PRINCIPLES OF COMMUNICATION MANAGEMENT**
  • CMP 532 PLANNING FOR COMM PROFESSIONALS**
  • CMP 533 ORGANIZATIONAL COMMUNICATION**
  • COM 413 DIGITAL PHOTO COMMUNICATION

      SEMESTER 3

  • HBU 131 CO-CURRICULUM III
  • CTU 554 VALUES AND CIVILIZATION II
  • EWC 662 ENGLISH FOR BUSINESS CORRESPONDENCE
  • T*C 451 THIRD LANGUAGE II
  • COM 420 MARKETING COMMUNICATION
  • COM 510 MASS MEDIA & MALAYSIAN SOCIETY
  • CMP 500 COMMUNICATION POLICY AND STRATEGY**
  • CMP 551 INTERNAL COMMUNICATION**

      SEMESTER 4

  • T*C 501 THIRD LANGUAGE III
  • COM 569 COMMUNICATION AND RESEARCH METHODS
  • COM 570 QUANTITATIVE DATA ANALYSIS IN COMMUNICATION RESEARCH
  • CMP 542 LEADERSHIP COMMUNICATION**
  • CMP 549 WORK & ORGANISATIONAL PSYCHOLOGY**
  • CMP 651 COMMUNICATION AUDIT**
  • COM 571 PERSONAL DEVELOPMENT

      SEMESTER 5

  • EET 699 ENGLISH EXIT TEST
  • ENT 530 PRINCIPLES OF ENTREPRENEURSHIP
  • CMP 601 STRATEGIC COMMUNICATION MANAGEMENT**
  • CMP 603 FINANCIAL AND INVESTOR**
  • CMP 602 KNOWLEDGE MANAGEMENT**
  • CMP 600 COMMUNICATION AND NEGOTIATION**
  • CMP 604 INFORMATION TECHNOLOGY FOR COMMUNICATION MANAGEMENT**

      SEMESTER 6

  • COM 656 INDEPENDENT STUDY
  • COM 655 INTERNSHIP

 

** Core Module

Entry Requirements
CAREER
OPPORTUNITIES

When you’ve successfully completed this degree programme, you could embark on any of these exciting careers, including :

  • Strategic Communications Planner
  • Media Relations Executive
  • Public Affairs Executives
  • Knowledge Management Executives
  • Strategic Communications Executives
  • Internal Communication Executives
  • Communication Planners
  • Communications Researchers
  • Social Media Executives and Administrative
  • Diplomatic Officers

PROGRAMME LEARNING OUTCOME (PLO)

 
 
PLO1: Apply fundamental knowledge and system thinking, understanding of communication and media in addressing issues and challenges in the field of digital media
PLO2: Demonstrate intellectual independence in the application of knowledge within the digital media field by applying anticipatory and critical thinking, analytical, and evaluation skills in the field of study/work/practice
PLO3: Construct digital media creative products based on appropriate digital media skills, practices, processes, and strategic thinking
PLO4: Demonstrate social skills and self-awareness for the well-being of the society
PLO5: Demonstrate strategic thinking and effective communication skills by using appropriate forms and mediums for a diverse audience
PLO6: Integrate information, media, and technology applications strategically in the field of digital media
PLO7: Utilizing quantitative and qualitative approaches for digital media and communication issues
PLO8: Demonstrate leadership and managerial capacities in diverse teams’ collaboration
PLO9: Synthesize relevant and appropriate information, integrated problem solving and seek new knowledge in the field of digital media for self-directed lifelong learning and professional pathways
PLO10: Integrate entrepreneurial skills in the field of digital media 
PLO11: Demonstrate normative values, ethics, and accountability in societal and professional engagement

PROGRAMME EDUCATIONAL OBJECTIVES (PEO)

 

PEO1: A competent communication management practitioner who understands synthesizes and applies the knowledge, and skills to provide quality services for the organisation.

PEO2: A communication management practitioner who leads and engages in teams in problem solving tasks across disciplines through effective communication competencies.

PEO3: A communication management practitioner who continues to advance his/her knowledge and skills by utilizing various resources for the survival and growth of the organization.

PEO4: A communication management practitioner who employs ethical and professional values in providing services to organization.