MC 249 - BACHELOR OF NEW MEDIA COMMUNICATION (HONS.)

This programme encourages students to explore the creation of digital content through the medium of animation, games and interactive media. Its emphasis is also on the creative and practical skills upon the reflection of  learning the theoretical aspect as transferring it onto the practical aspect in creating various final products. The courses are designed to equip the students with fundamentals in visualizing their idea into a final product through various forms in relation to the expansion of the digital realm.

The New Media program is based upon the foundation of exploring the medium of animation, gamification and interactive media in creating digital content. This program encourages the students to emphasize areas in animation, gamification and interactive media to be used in creating different platforms of digital content creation. The program explores and focuses on the different time-based media, storytelling, content creation along with other emerging technologies used in the animation, games and mobile industry.

Courses offered

 
COURSE CODE
 
 
COURSE NAME
 
NMC 411
  • PRINCIPLES OF ANIMATED CONTENT

LIB 411

  • PRINCIPLES OF MEDIA PSYCHOLOGY

COM 430

  • CRITICAL THINKING

NMC 410

  • INTRODUCTION TO NEW MEDIA STUDIES

NMC 450

  • CONTEMPORARY ISSUES IN NEW MEDIA

NMC 451

  • PRINCIPLES OF GAME CONTENT

NMC 452

  • STORYTELLING IN CREATIVE MEDIA

NMC 453

  • CREATIVE DIGITAL PHOTOGRAPHY

NMC 460

  • BUSINESS AND MARKETING PLAN

NMC 510

  • ANIMATION PRODUCTION

NMC 511

  • CREATIVE DRAWING FOR ANIMATION

NMC 512

  • AUDIO DESIGN AND EFFECTS

NMC 550

  • SCRIPT WRITING FOR ANIMATION AND GAMES

NMC 551

  • CREATIVE CONTENT DEVELOPMENT I

NMC 552

  • BASIC MODELLING AND CHARACTERIZATION

NMC 553

  • INTEGRATED MARKETING COMMUNICATION

NMC 554

  • NEW MEDIA CULTURE

NMC 610

  • CREATIVE CONTENT DEVELOPMENT II

NMC 612

  • MERCHANDISING AND GLOBAL DISTRIBUTION

Current Modules



Year 1

Semester 1

CO-CURRICULUM I

ISLAM AND ASIAN CIVILIZATION

PRINCIPLES OF TRANSLATION

PRINCIPLES OF ENTREPRENEURSHIP

EFFECTIVE SPEAKING

PRINCIPLES OF MEDIA PSYCHOLOGY

CRITICAL THINKING

PRINCIPLES OF ANIMATED CONTENT

INTRODUCTION TO NEW MEDIA STUDIES

 

Semester 2

CO-CURRICULUM II

ENGLISH FOR CRITICAL ACADEMIC READING

GRAPHIC AND CREATIVE DESIGN

CONTEMPORARY ISSUES IN NEW MEDIA

PRINCIPLES OF GAME CONTENT

STORYTELLING IN CREATIVE MEDIA

CREATIVE DIGITAL PHOTOGRAPHY

BUSINESS AND MARKETING PLAN

 

Year 2

Semester 3

THIRD LANGUAGE I

CO-CURRICULUM III

ENGLISH FOR REPORT WRITING

MALAYSIAN HISTORY

COMMUNICATION THEORY

COMMUNICATION AND RESEARCH METHODS

ANIMATION PRODUCTION

CREATIVE DRAWING FOR ANIMATION

AUDIO DESIGN AND EFFECTS

 

Semester 4

THIRD LANGUAGE II

SCIENTIFIC TECHNIQUES IN COMMUNICATION RESEARCH

SCRIPT WRITING FOR ANIMATION AND GAMES

CREATIVE CONTENT DEVELOPMENT I

BASIC MODELLING AND CHARACTERIZATION

INTEGRATED MARKETING COMMUNICATION

NEW MEDIA CULTURE

 

Year 3

Semester 5

THIRD LANGUAGE III

MEDIA LAW, REGULATION AND ETHICS

ACADEMIC WRITING

E-COMMERCE

NEW VENTURE CREATION

CREATIVE CONTENT DEVELOPMENT II

MERCHANDISING AND GLOBAL DISTRIBUTION

 

Semester 6

PRACTICAL TRAINING

 

When you’ve successfully completed this degree programme, you could embark on any of these exciting careers, including :

Director

Producer

Scriptwriter

Editor

Sound Designer

Foley Artist

Production Manager

Cinematographer

Production Designer

Art Director

Visual Effects Artist

Digital Content Creator

  1. Final Round - The Asiagraph Realusion Award 2018 48-hours 3D Live Animation Contest (2018)
  2. Blackbox - Collaboration with MPC & Centre of Strategic Communication (2019)
  3. IPEX 2020 - Contribution 15 students in innovation contest Malaysian Productivity Corporation (MPC) (Virtual Showcase) (2020)
  4. Monstar Awards : Student selected to be in the TOP 100 Young Talents competing against 542 nominees from 50 universities and colleges in Malaysia (Najwa binti Aziz)

Faculty of Communication and Media Studies
Universiti Teknologi MARA (UiTM)
40450 Shah Alam, Selangor Darul Ehsan
Malaysia
 
General Inquiry
masscomm.korporat@uitm.edu.my

Website Inquiry

Webmaster : masscomm.korporat@uitm.edu.my

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