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NEW MEDIA COMMUNICATION

>> Faculty of Communication & Media Studies
OUR
PROGRAMME
The New Media Communication programme is based upon the foundation of exploring the medium of animation, gamification and interactive media in creating digital content. This programme encourages the students to emphasize areas in animation, gamification and interactive media to be used in creating different platforms of digital content creation. The programme explores and focuses on the different time-based media, storytelling, content creation along with other emerging technologies used in the animation, games and mobile industry.
What You Will Study

Programme Structure

Mode: Full Time
Duration: 6 Semesters (3 years)

      SEMESTER 1

  • CO-CURRICULUM I
  • ISLAM AND ASIAN CIVILIZATION
  • PRINCIPLES OF TRANSLATION
  • PRINCIPLES OF ENTREPRENEURSHIP
  • EFFECTIVE SPEAKING
  • PRINCIPLES OF MEDIA PSYCHOLOGY
  • CRITICAL THINKING
  • PRINCIPLES OF ANIMATED CONTENT **
  • INTRODUCTION TO NEW MEDIA STUDIES **

      SEMESTER 2

  • CO-CURRICULUM II
  • ENGLISH FOR CRITICAL ACADEMIC READING
  • GRAPHIC AND CREATIVE DESIGN
  • CONTEMPORARY ISSUES IN NEW MEDIA **
  • PRINCIPLES OF GAME CONTENT **
  • STORYTELLING IN CREATIVE MEDIA **
  • CREATIVE DIGITAL PHOTOGRAPHY **
  • BUSINESS AND MARKETING PLAN **

      SEMESTER 3

  • THIRD LANGUAGE I
  • CO-CURRICULUM III
  • ENGLISH FOR REPORT WRITING
  • MALAYSIAN HISTORY
  • COMMUNICATION THEORY
  • COMMUNICATION AND RESEARCH METHODS
  • ANIMATION PRODUCTION **
  • CREATIVE DRAWING FOR ANIMATION **
  • AUDIO DESIGN AND EFFECTS **

      SEMESTER 4

  • THIRD LANGUAGE II
  • SCIENTIFIC TECHNIQUES IN COMMUNICATION RESEARCH
  • SCRIPT WRITING FOR ANIMATION AND GAMES **
  • CREATIVE CONTENT DEVELOPMENT I **
  • BASIC MODELLING AND CHARACTERIZATION **
  • INTEGRATED MARKETING COMMUNICATION **
  • NEW MEDIA CULTURE **

      SEMESTER 5

  • THIRD LANGUAGE III
  • MEDIA LAW, REGULATION AND ETHICS
  • PRINCIPLES OF TRANSLATION
  • PRINCIPLES OF ENTREPRENEURSHIP
  • ACADEMIC WRITING
  • E-COMMERCE
  • NEW VENTURE CREATION
  • CREATIVE CONTENT DEVELOPMENT II **
  • MERCHANDISING AND GLOBAL DISTRIBUTION **

      SEMESTER 6

  • PRACTICAL TRAINING

 

** Core Module
Study Plan
CAREER
OPPORTUNITIES

When you’ve successfully completed this degree programme, you could embark on any of these exciting careers, including :

  • Digital Content Creator
  • Visual Effects Artist
  • Director
  • Producer
  • Scriptwriter
  • Editor
  • Sound Designer
  • Foley Artist
  • Production Manager
  • Cinematographer
  • Production Designer
  • Art Director

photo-from-nursyazrena-izani

Nursyazrena Izani Binti Mohd Zain (Alumni MC249)

Creative Producer ICYM Studios Sdn. Bhd.

The MC249 course has played a significant role in shaping my academic foundation and professional competencies within the creative and media industries. The course structure, which integrates theoretical knowledge with practical application, enabled me to develop a holistic understanding of media production, storytelling, and creative communication. Key components of the course that were particularly impactful include Animation Production, Audio Design and Effects, Script Writing for Animation and Games, Creative Content Development I & II, and Principles of Translation, among others.

Through these subjects I acquired essential technical skills in content development, narrative construction, and multimedia production, while also strengthening critical soft skills such as communication, teamwork, leadership, and professional presentation. The emphasis on collaborative learning and project-based assignments within MC249 closely mirrored real-world industry practices, effectively preparing me for the professional environment.

In my current role as a Creative Producer at ICYM Studios Sdn. Bhd., I consistently apply the competencies gained from MC249. My responsibilities include pitching and presenting the studio’s intellectual property, Cubic Cat’s, to local and international distributors, managing client engagements, and building professional industry networks. Within production, I am responsible for translating scripts from Bahasa Melayu to English, directing voice performances, and coordinating auditions with voice actors for animated projects. These tasks require the very skill sets that were cultivated through MC249, particularly in storytelling, media production, and cross-disciplinary collaboration.

 
     
     
    TESTIMONIALS
    FROM ALUMNI

    PROGRAMME
    ACHIEVEMENTS

    PROGRAMME LEARNING OUTCOME (PLO)

     
     
    PLO1: Apply fundamental knowledge and system thinking, understanding of communication and media in addressing issues and challenges in the field of digital media
    PLO2: Demonstrate intellectual independence in the application of knowledge within the digital media field by applying anticipatory and critical thinking, analytical, and evaluation skills in the field of study/work/practice
    PLO3: Construct digital media creative products based on appropriate digital media skills, practices, processes, and strategic thinking
    PLO4: Demonstrate social skills and self-awareness for the well-being of the society
    PLO5: Demonstrate strategic thinking and effective communication skills by using appropriate forms and mediums for a diverse audience
    PLO6: Integrate information, media, and technology applications strategically in the field of digital media
    PLO7: Utilizing quantitative and qualitative approaches for digital media and communication issues
    PLO8: Demonstrate leadership and managerial capacities in diverse teams’ collaboration
    PLO9: Synthesize relevant and appropriate information, integrated problem solving and seek new knowledge in the field of digital media for self-directed lifelong learning and professional pathways
    PLO10: Integrate entrepreneurial skills in the field of digital media 
    PLO11: Demonstrate normative values, ethics, and accountability in societal and professional engagement

    PROGRAMME EDUCATIONAL OBJECTIVES (PEO)